SOUNDS LIKE BRANDING™ Global Insights in music branding and communication » Coca-cola. Coca-cola SXSW Panel: Brands as the New Labels Wednesday, March 23rd, 2011 In one of the most relevant and interesting panels at this year’s SXSW conference, representatives from Coca-Cola, BlackBerry, pioneering creative agency Cornerstone, advertising agency McCann Erickson, and Songs Music Publishing discussed how and why brands have become the new record labels.
Whether it be through massive global campaigns (e.g. Two Versions of "Wavin' Flag" How K'naan Delivered on Coca-Cola's $300 Million Bet. Music & Brands: Coke, K'naan & 2010 FIFA World Cup Campaign.