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Naming a Business

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Worldwide naming firm, providing brand naming, naming research, linguistic screening and brand strategy. Creating Company Names Product Names Naming Experts Guide. National Business Register == support & set up for entrepreneurs & new businesses. Names & Brands - business name generator, business names, name for company, brand names. I Know Nothing About Product Naming (But That Doesn’t Stop Me from Doing It) I’ve spent most of my career working on Version 1 products so I’ve done my share of product naming.

I Know Nothing About Product Naming (But That Doesn’t Stop Me from Doing It)

The only thing I’ve learned is that few people actually know anything about how to do it well and in the end you are generally picking the least offensive name from a collection of crappy names. My best qualification for doing naming is that I at least understand that I know nothing about it. Oh I know there are experts at this stuff and consultants that seem to get the whole naming thing. But I’m working on a Version 1 product, which means we don’t have any revenue, which means we are broke. The likelihood of me having budget to hire a naming expert is right up there with how likely I am to get budget to have Bono play at my launch event. 3 things to think about before you start: Make sure that you have your product positioning worked out. In my experience there are three types of names: I will also leave you with a warning. 10 Steps to Effective Business or Product Naming. Naming a business or product is one of the most important and strategic decisions ever made.

No other marketing decision can have as great an impact on success, the level of marketing investment required, or is more expensive to change. In addition, naming is becoming more difficult with record trademark filings and domain registrations. Despite these issues, more often than not, name development is relegated to internal committees untrained in disciplined naming processes, subjective whims of executives, or assigned to advertising agencies without skills required for effective naming. So what can a business owner or brand manager do to ensure name development gets its due attention? A new book titled Branding Best Practices: A Guide to Effective Business and Product Naming details a complete naming process called Name Optimization™, along with supporting case studies and reference information. Certainly the third step, identifying and analyzing competitors, is critical.

Trackback URL. Product naming. Principles[edit] A key ingredient in launching a successful company is the selection of its name.[2] Product names that are considered generally sound have several qualities in common.

Product naming

They strategically distinguish the product from its competitors by conveying its unique positioningThey hold appeal for the product’s target audienceThey imply the brand’s benefitThey are available for legal protection.They allow companies to bond with their customers to create loyalty.They have a symbolic association that fortifies the image of a company or a product to the consumers.They help motivate customers to buy the product.They can buy a product image and name.

Types of names[edit] Brand names typically fall into several different categories.[3] Acronyms[edit] AFLAC, IBM, M&M (for Forrest Mars and Bruce Murrie). Amalgam[edit] Names created by taking parts of words and putting them together: Nabisco (National Biscuit Company). Alliteration and Rhyme[edit] 727. Making Good Company Names could be very time-consuming for a start-up company.

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In fact, it is the very first obstacle to overcome that would take you whole day just to make one. Worst if it would take you more than just a day. The problem with regards to naming a company is getting common these days. Knowing that there are a lot of things to be considered to come up with a satisfying name that would suit the company’s nature of business can be stressful. There is that need to think of something catchy, modern and trendy that would easily attract prospective clients. Creative company names could be easy to read and pronounce but you don’t want it to sound boring. Developing Business Name Ideas are achieved through aiming a name that is professional, unique, and something that suits your company profile. To avoid regret latter on, make sure your name isn’t too obscure.