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8 Ways your Landing Page Design is Sabotaging your Click-Thru Rate. Testing and optimizing landing pages can be a fun and frustrating game of cat and mouse.

8 Ways your Landing Page Design is Sabotaging your Click-Thru Rate

Every time the mouse gets away, it feels like self-inflicted sabotage. After all, as marketers we really don’t want to eat the mouse, we’re just inviting them to play! In this post I’m going to show you how to design landing pages that create a cat and mouse snuggle-fest. Let’s start by looking at the facts. The elements that can be tested and optimized on a landing page include: The headlineThe product imageThe call-to-actionThe copyThe page layout Over half of these elements involve design, yet the majority of conversations on “how to increase landing page click-thrus” have to do with optimizing copy.

Lack of Balance between Images and CopyNot Optimizing for MobileLetting your Brand Control the Color SchemeUsing Images that do Not Evoke an Emotional ResponseUsing Navigation on the PageTesting too many Design Changes at OnceNot Giving Your Layout some Breathing RoomSaying too Much at Once 1. 2. 3. 4. Landing Page Design & Optimization. The landing page is the first page on your website that potential customers see when they click on your search engine listings or display ads.

Landing Page Design & Optimization

This page is the only chance you get to convert these visitors into leads or customers. A good landing page should immediately confirm for the visitor that he/she will find what they came looking for and should have a clear call to action e.g. "request a quote" or "buy now", among other things. 35 Beautiful Landing Page Design Examples to Drool Over [With Critiques] A professionally designed landing page can improve your conversion rates. This post is all about showcasing awesome landing pages, to give you some inspiration for your next design. It’s worth stating that no page is ever perfect – or conversely, every page can be better.

With this in mind, we’ll be offering perspective on what makes each page special or interesting, while providing some insight into what we would try out in an A/B test experiment to optimize for higher conversions. But what is it that makes a landing page design effective? There are many factors, but the principle reasons are an adherence to the fundamental rules of conversion centered design: Note: All of these landing pages were built using the Unbounce Landing Page Platform – huzzah!

For this post we’re going to do something different. 1. Critiqued by: Oli What I like It’s sexy: Predictable response? Things I’d change or test Site*: www.Manpacks.com 2. Site*: FluidSurveys.com 3. The form header: Apply now? 4. Seven Tips for Effective Landing Pages. Jeanne Jennings | August 28, 2006 | 3 Comments inShare0 If the landing page doesn't carry the reader through to the end goal, the exercise is pointless.

Seven Tips for Effective Landing Pages

Try these seven tips for better landing pages. Great e-mail marketing doesn't involve e-mail alone. Usually, it also encompasses the Web pages people land on when they click through from the message to follow the call to action. Marketing Communications - Creating Effective Landing Pages for your Website. A landing what?

Marketing Communications - Creating Effective Landing Pages for your Website

A landing page is the first page that your potential customer will see after clicking on a link to your website. You will probably have multiple landing pages on your website depending on the breadth of services or products you offer and the complexity of your marketing campaigns. For your digital marketing strategy to be effective, it is essential that you create landing pages on your website that are relevant to the needs of the web user who has been seduced by your link to any particular landing page on your website. There are many different types of landing pages but all share the same goal - to get a user to take an action. Some may require a website visitor to subscribe for a service or join an email list. The 7 Deadly Sins of Landing Pages. BY Alexandra Velez IN Uncategorized On 06-07-2012 There’s a place where sales teams are forced to use out-dated ineffective solutions to earn sales, where marketers suffer for quarters, where management vents incessantly over missed sales quotas.

The 7 Deadly Sins of Landing Pages

It’s sales hell. Consider The 7 Deadly Sins of Landing Pages as your ticket from sales hell to sales heaven: if you make amends by removing the pitfalls associated with landing pages. A Beginner’s Guide to A/B Testing: Effective SEO Landing Pages. A/B testing SEO landing pages can be more tricky than testing an email or pay-per-click campaign, especially when you are using a tool like Google Website Optimizer.

A Beginner’s Guide to A/B Testing: Effective SEO Landing Pages

There are a few precautions you should take to make sure you obtain accurate test results and to not damage your previous SEO efforts. Read below to find out why. Let’s Clear A Few Things Up Before We Begin. Optimizing PPC Landing Pages: Maintaining Scent. Last post we looked at the virtues of testing paid search landing pages.

Optimizing PPC Landing Pages: Maintaining Scent

Today and Friday we’ll examine the fundamental elements of your landing page that you must nail down before you tinker with variables like button color, font size, offer and whether to show or not show site navigation. Today’s topic: maintaining “scent” of the intent – both the shopper’s intent when she searched for a certain keyword, and the promise you made in the ad she clicked. The scent must be maintained from search engine keyword to ad to landing page. A good example is BusinessWeek’s ad for the term “business magazine subscription.” 10 Steps to Perfect Landing Pages. The Correct Way To Build Landing Pages. One of the major reasons why Internet marketers fail online is because they aren’t able to convert their traffic to sales or leads.

The Correct Way To Build Landing Pages

Why does this happen? It happens mainly because the IM-er puts more focus into getting traffic than she does on her landing page. Sure it is important to find targeted visitors but if you can’t convert them to sales then acquiring those targeted visitors is an exercise in futility. Building an effective and converting landing page is incredibly important if you want your business to succeed. How to Create Landing Pages for SEO. How to Create Landing Pages for SEO Posted by admin on September, 30th 2010 A landing page is a whole page dedicated to one keyword in order to rank better for that keyword.

How to Create Landing Pages for SEO

Most homepages on websites are a mish-mash of everything the website has to offer, for example a website about the latest news will have chunks of content about politics, celebrities, crime, technology, sport etc. etc. Create New Pages for PPC Search Landing Pages. Kevin Lee | May 20, 2005 | 0 Comments inShare0 Ten reasons not to use existing site pages for PPC search.

Create New Pages for PPC Search Landing Pages

Most marketers want to get the most out of both organic and paid search. Existing sites are getting more attention as marketers make sites search-engine-friendly (or even search-engine-maximized) as well as user-friendly. Any search engine marketer can tell you SEO (define) requires compromise in areas such as layout and copy length, style, and flow. Why Use Landing Pages? Why use a landing page platform? One of the key reasons is templates offer the ability to quickly scale up landing page campaigns with no need for web development resources or any advance knowledge of CSS or HTML.

One of the best platforms on the market that I have used is the Performable landing page platform. One continuous issue is always limitations on both web development budgets and web development resources so I have found the best work around is to use a CMS platform to create all my landing pages. The other benefit of using dedicated landing page platforms is that elements such A/B testing can be automatically performed until a test reaches a statistical significance and you don’t have to guess which landing page design works best.

How Hotel Gyms are Very Much Like Landing Pages. Over the past few weeks I’ve had the opportunity to stay at a few different hotel locations. Many of them had their gyms, pools and spas. While at the Marriott Newport in Rhode Island this past weekend, I started to think about how the way hotels present and advertise their gyms and spa areas are a lot like how marketers promote and generate leads through online landing pages. Hotel Gyms and Landing Pages Sell Dreams When was the last time you went looking for a hotel online. There is a very good chance that you went through picture galleries of their hotel and the various areas they may offer, which includes the gym and pool area. This is exactly what I saw an experienced while at the gym in the Marriott Newport, and this was a really high quality gym! Now what’s the return on investment for this gym area?

Landing Page Conversion Guide - 7 Steps to Success. Learn best practice for higher-converting B2C and B2B Landing pages Author: Dave Chaffey and James GurdLast updated: March 2013Format: 20,000 word, 88 page A4 page PDF Ebook with over 50 examples, recommendations and best practice checklistsCompanion guide : 7 Steps to Improving Website Results How will this guide help me? Every marketer wants to increase leads and sales from their sites. The first impressions given to your visitors on the entrance page to the site are critical to making this happen. Landing Page Optimization For Dummies Cheat Sheet. Cheat Sheet Landing page optimization means that you strategically craft your landing page — with images, layout, language, and links.

By optimizing landing pages and the consumer experience, you can turn good search engine placement into sales conversions and real money.