Success in social media and organic search is only possible with an optimized content marketing strategy. If you don’t have the latter, you may as well forget about being remotely successful with the former. That was my conclusion to the audience of an SES London 2012 session that detailed to attendees why an optimized content marketing strategy is crucial for successful social media and organic search strategies. Why an Optimized Content Strategy is Crucial for Social &Search - Search Engine Watch (#SEW)
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