I am a blogger write blog about Search engine optimization and google adwords update.
Google Adwords Ad Rotation Settings Update – Blog. Ad testing has always been important so the ad rotation settings. It’s been a practice to write multiple ads in every ad group and see which of the ads are performing better. Also, many of the advertisers have different opinions on how one should test different ads in each ad group? Should you rotate them evenly, wait 90 days to make any changes, or optimize them to drive more clicks or more conversions? Google is finally going to end the entire dispute over ad rotation settings and going to simplifying all these options. Google has announced some important changes related to the ad rotation settings, which will go into effect starting late September 2017.
Let’s have a look on the Google AdWords updates you need to know. Ad rotation setting options will get changed: After late September, Google AdWords will only support two ad rotation settings – “Optimize” and “Rotate Indefinitely.” On the other end, If you like to drive conversions, the best way is to use Smart Bidding.