Zoom sur le futur de la distribution et les magasins de demain. Online holiday shopping bumps up. The amount of money spent shopping online during the holiday season increased this year compared with last, say two recent reports, another sign of the Internet's continuing permeation of American life.
SpendingPulse, a report from MasterCard, pegged the year-over-year rise at 15.4 percent. The report, released this week and covering the period from October 31 to December 24, looks at sales in the MasterCard payment network and combines those figures with survey-derived estimates of non-credit-card purchases. According to the report, apparel sales led the field among e-commerce categories, a sign, perhaps, that shoppers are becoming more comfortable with buying clothing sight unseen. Facebook Ramps Up Big E-Commerce Drive. Facebook is ramping up efforts to entice companies such as Delta Air Lines (DAL) and J.C.
Penney (JCP) to sell wares on its pages and convert more of its 500 million users into online shoppers. Managers at the Palo Alto (Calif.) -based social network have met in the past month with more than 20 companies, said David Fisch, who runs a newly formed commerce partnerships group at Facebook. The aim is to help retailers set up shop on its pages and build tools that let Web users interact while buying. Les 4 prédictions Internet pour 2011.