Additionally, parents also need to be wary of the messages they put across to their children by watching their own attitudes, speech and behaviours towards other people's gender-related behaviours.
Parents can also reinforce their children's behaviours by treating all their children in the same equal and balance manner, regardless of gender. Instead of only expecting girls to help out with household chores, sons can also be made to contribute.
Parents with equal division of labour at home and at work were observed by the children to be more gender-equal. Thus, through the modeling of sharing workloads, parents demonstrate to the children that there are no clear distinct gender roles between males and females, and that either gender can be equally competent in various duties and/or occupations (Fulcher et al., 2008).
Additionally, parents can also point out and highlight examples of gender inequality often portrayed in the mass media to their children. This can help encourage children to think critically about the content found in movies, cartoons or games, and less likely to be influenced by gender-stereotypes.
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