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43 free career-advancing courses you can take (and actually finish) this summer. Yes, summer is the perfect time to relax and recharge. Title Tag - Learn SEO. Title tags—technically called title elements—define the title of a document.

Title Tag - Learn SEO

Title tags are often used on search engine results pages (SERPs) to display preview snippets for a given page, and are important both for SEO and social sharing. The title element of a web page is meant to be an accurate and concise description of a page's content. This element is critical to both user experience and search engine optimization. It creates value in three specific areas: relevancy, browsing, and in the search engine results pages. 2013 Search Engine Ranking Factors Survey & Correlation Data. Every two years, Moz surveys the opinions of dozens of the world's brightest search marketers and runs correlation studies to better understand the workings of search engine algorithms.

2013 Search Engine Ranking Factors Survey & Correlation Data

We gather this data to gain insight into the factors that may help—or hurt—a website's visibility in search engines. This year, Moz surveyed over 150 leading search marketers who provided expert opinions on over 90 ranking factors. Social Media Marketing Society - Social Media Marketing Society. Using Search Analytics in Webmaster Tools. Using Search Analytics in Webmaster Tools Monday, May 11, 2015 Graeme Watt After many months of Beta testing Google has now officially launched the all new search analytics within Google webmaster tools, much to the joy of SEO’s and webmasters around the country.

Using Search Analytics in Webmaster Tools

Search analytics has replaced the search queries section within webmaster tools which was one of the most popular areas within the tool according to Google. The new shift to search analytics is to try and provide a more drilled down analysis of the search data around websites. I have been playing around with the tool for the last day or so and I thought I would report on some of the new features and functionality that new tool gives us. Mobile Vs Desktop The first feature is one which we could probably have guessed Google was going to introduce and that is the ability to directly compare search data with mobile and desktop, this ties in quite nicely with the recent Google Algorithm update.

International Comparison Search Type Report. Cool Tools. Lots of ideas for last minute holiday shopping There is still enough time to buy cool tools as gifts and have them arrive before Christmas.

Cool Tools

Here’s our complete list of gift ideas for 2016. (And here’s Boing Boing’s complete gift guide, too.) Happy Holidays! I started trying some of the ceramic coated pans a few years back and have found one to be the best, the Scanpan ($98). Track Santa 2013.

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Fuel the Brain Interactives. Useful Links. Does using stock photos on your pages have a negative effect on rankings? The Hidden Cost Of Cheap SEO & Social Media Labor. Fact: All businesses, large or small, want to save money wherever they can.

The Hidden Cost Of Cheap SEO & Social Media Labor

Mobile Apps - Social Media Software. New Link Maps Feature. New Link Maps Feature By Dixon Jones November 7, 2012.

New Link Maps Feature

Are You Still Making These Six Senseless SEO Mistakes? How to Quote (and be Quoted) for Error-Free Attribution. User Experience (UX) Basic Training: Usability Week 2012 Conference. Focusing on user experience (UX) can differentiate a company from its competitors.

User Experience (UX) Basic Training: Usability Week 2012 Conference

In one day, we give you a thorough overview of the user experience field and its many components. You will learn the importance of a user-centered design process and the benefit of incorporating UX activities at every stage of a project. This course is ideal for people who are beginning to work in user experience or have some knowledge of the field. It clarifies what UX professionals do, and need to do, to create good, usable designs.

Link Building Tool Review: Ahrefs. Ahrefs is a suite of tools that contains “the largest index of live links.”

Link Building Tool Review: Ahrefs

There is a free version and a premium version, an API, and an affiliate program. They have their own index, putting them into the same arena as SEO Moz and Majestic, and they post some useful stuff on their internal blog digest. Pricing starts at $79 a month and goes as high as $499 a month for more advanced plans.

All plans offer a nice discount if you pay for a year upfront. Now that the basics are out of the way I have to say that I absolutely love the Ahrefs tool. For our purposes here, I’ll be going through the Site Explorer, Backlinks Report, and Competition Analysis sections. 1. The Site Explorer gives you an overview of a domain. Referring PagesTotal BacklinksReferring IPsReferring SubnetsReferring Domains (broken down into .gov, .edu, .com, .net, and .org)Backlinks Types (broken down into text, dofollow, nofollow, sitewide, not sitewide, redirect, image, frame, form, .gov, and .edu) 2. 3.

Pros Cons Summary. Why Social Media ROI Can’t Be Measured – And Why That’s OK. “There are things we know that we know.

Why Social Media ROI Can’t Be Measured – And Why That’s OK

There are things that we know we don’t know. Add anything from anywhere. Organize all your interests naturally. Explore your community of interests. Share all of this!