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Shipley SEO Link Building Services. World's First Website, Created By Tim Berners-Lee In 1991, Is Still Up And Running On 21st Birthday. Even if you can't name the inventor of the World Wide Web (It's Tim Berners-Lee!) , you'll probably want to celebrate one of the information network's most important milestones. On August 6, 1991 -- 21 years ago -- Berners-Lee published the world's first website from a lab in the Swiss Alps. So Happy 21st Birthday, WWW! Have a drink on us. The site, originally found at the clunky URL " was updated frequently after launching; therefore, images of its earliest versions were never saved.
The bare-bones website was created, appropriately, to explain the World Wide Web to newcomers. You can see what the site looks like below (or just click the link here). Berners-Lee first proposed his idea for a worldwide network of computers sharing information in 1989, while he was working at the European Organization for Nuclear Research (CERN) in Geneva, Switzerland.
The NeXT computer used by Tim Berners-Lee in 1990 to create the world's first website. Local Search Ranking Factors 2014 - Local SEO and How to Rank in Google. Local Pack/Finder Ranking Factors Google My Business Signals (Proximity, categories, keyword in business title, etc.) 25.12%Link Signals (Inbound anchor text, linking domain authority, linking domain quantity, etc.) 16.53%Review Signals (Review quantity, review velocity, review diversity, etc.) 15.44%On-Page Signals (Presence of NAP, keywords in titles, domain authority, etc.) 13.82%Citation Signals (IYP/aggregator NAP consistency, citation volume, etc.) 10.82%Behavioral Signals (Click-through rate, mobile clicks to call, check-ins, etc.) 9.56%Personalization 5.88%Social Signals (Google engagement, Facebook engagement, Twitter engagement, etc.) 2.82% Localized Organic Ranking Factors Introduction Another year, and another Local Search Ranking Factors survey is here.
My apologies for being late with it again. My thoughts and summary of the survey results can be found here on the Moz Blog, and I would love to hear your thoughts and questions in the comments section here. Definitions Local Pack. Skyscraper Technique Backlinko 1. Shipley SEO Link Building Services. This Chart Does Not Show SEO Is Dying - Rand's Blog. Date / / Category / Data, Marketing Sigh… Every few years, there’s a renewed effort in the worlds of shoddy journalism, clickbait, and cheap pageviews to claim the death of SEO. Recently, a few articles, a handful of folks on Twitter, and some presentations I’ve come across have been using this chart to PROVE that this time, SEO really is dying: Google Trends Search for “SEO” See how there’s a slight downward trend from the middle of 2012 to today?
Our doom must be at hand! Those of us in the search world know that Google Trends isn’t particular accurate or precise, but even as a harsh critic of the data, I’d agree that at least broadly, on search terms with very large amounts of volume (thousands of searches each month or more), the trendlines are rarely outright lies. Nope. Here’s a Google Trends look at the search volume for CSS, Domain Names, and HTML: Google Trends Search for “CSS,” “Domain Name,” and “HTML” I believe the same thing is happening in domain names, in HTML, and in SEO. Six Social Sharing Laws for B2B Marketers. 5 Signs of a Bad Manager. Think you have a bad manager hovering over your shoulder? Or—worse—do you suspect that you might not be the best manager you could be?
The reality is that no manager is perfect, and it’s a skill that will take a lifetime of practice in order to get better. In some cases, a bad or good manager is subjective, but in other cases it’s pretty clear when a leader isn’t up to par. Here are some of the biggest signs that you or your boss might need some major improvement. It’s never too late to get better at management—unless of course those poor skills have already tanked the company.
Take the action action that needs to happen, whether it’s you who needs an overhaul or you need to start looking for another job with a better leader at the helm: Related Article: 10 Great Pieces of Entrepreneurial Advice From 2014 1. Nothing kills a business and employees’ spirit like micromanaging, but sometimes we just can't help ourselves. 2. Related Article: Meeting Mania: How to Curb this Corporate Addiction. The TWiT Netcast Network with Leo Laporte. Shipleyseo.com/services. FourSquare.com Listing. Worksheets. ?_.useg=builtin1,builtin11,builtin2,builtin8&tabControl.tabId=overview&social_referral-segmentExplorer.segmentId=analytics.originatingSocialNetwork&_r.drilldown=analytics.originatingSocialNetwork:Tumblr&social_referral-graphOptions.selected=analytics. Quick Reference Guide for Facebook Marketers Social Media Examiner.
Want an easy reference to Facebook’s many marketing features? Are you using all that Facebook offers marketers? In this article I’ll share helpful links to Facebook shortcuts to get the most out of your Facebook pages, ads and groups. Discover a quick reference guide for Facebook marketers. Manage Your Account Settings You can access all of your Facebook account settings here. Regularly review your Facebook account settings. Edit Your Follower Settings Go to your follower settings to open up your Facebook profile to allow people to follow you and see your public updates. Edit your follower settings to allow users to follow you. View Your Messages Inbox You can access your messages inbox here.
If you get business inquiries through your personal profile, you may find that some have landed in this inbox. Select Basic Filtering if you’re getting some business-related messages through your personal profile. View Saved Items Go to the Saved page to see all of the items you’ve saved on Facebook. Lifehacker. Request For a Site Audit | Shipley SEO & Link Building Consulting. See How Well Your Site Is Optimized ShipleySEO.com offers our prospective clients a free site audit with no obligations. If they want to see how their site performs – we are offering them a free site audit. This is a fantastic opportunity to point out where improvements could be made or where they are doing great as it pertains to their current website(s). Once, we have completed the audit, we would love to have the opportunity tomeet with them and go over the audit thoroughly and explain the audit.
This allows for questions to be asked and it provides quick answers to those questions. Who wants to have to wait to have someone get back to you with an answer, especially when time is a priority? It also allows the prospective client to question us and see if what we are saying is really going to make their site better. When we say we are going to produce more traffic, higher keyword rankings and overall conversions. 64882-15-quick-tips-for-a-successful-youtube-strategy#i. The pace of social video sharing has almost doubled in 12 months and 42% of video shares now happen in the first three days of launch. This is according to new research from Unruly published today. The Social Diffusion Curve measures the lifecycle of a viral video. In particular the speed of social diffusion for the top 4,000 videos in social video, In April last year it was found that a quarter of the average online branded video’s shares occur in the first three days of its launch.
This has nearly doubled to 42% in just 12 months. The average number of shares on the day following launch, when the most shares usually happen, has almost doubled from 10% to 18% over the last 12 months, while shares in the first week have also risen from 37% to 65% during the same period. This means the first few days are vital for driving engagement and shares. How can social video marketers ensure they’re making the most of those first few days? Creating an ongoing series does not mean a narrower audience. Ads | Tools to fit your business needs - Twitter Ads. 10 ways to create a great first impression online.
The first in a four–part series sponsored by Squarespace explains what to keep in mind when selling your skills online. Creative Bloq readers save 10% on their new site with offer code CREATIVEBLOQ15. Whether you're a freelancer constantly pimping your skills or a creative looking to bag a full time position, an online portfolio of your work is the best way to show people how awesome you are. Social media offers the ability to share information, but you're never in full control of what information is shared, or just as importantly, how you show it. Creating an online portfolio – once a timely, complicated process – is now easier to put together and manage than the physical thing. Here's some ways to make a great first online impression… 01. The idea of creating your own website shouldn't provoke panic-inducing visions of hours deciphering code.
There are dozens of design templates to choose from, drag-and-drop functionality, and 24/7 support via live chat and email. 02. 03. 04. 05. 06. Introducing SEO That Works. The Lean Startup | Methodology. “Startup success can be engineered by following the process, which means it can be learned, which means it can be taught.”- Eric Ries The Lean Startup provides a scientific approach to creating and managing startups and get a desired product to customers' hands faster. The Lean Startup method teaches you how to drive a startup-how to steer, when to turn, and when to persevere-and grow a business with maximum acceleration. It is a principled approach to new product development.
Too many startups begin with an idea for a product that they think people want. They then spend months, sometimes years, perfecting that product without ever showing the product, even in a very rudimentary form, to the prospective customer. When they fail to reach broad uptake from customers, it is often because they never spoke to prospective customers and determined whether or not the product was interesting. . + The Lean Startup Process - Diagram + Continuous Innovation Eliminate Uncertainty Work Smarter not Harder. Travelling. 11 Guidelines to Social Media Success [SearchEngineWatch] I return today from spending the last 2 days in NY at SMX Social Media. A lot of great speakers were present, and this post will summarize a set of 11 guidelines for putting together a successful social media strategy: Know your audience / Pick the right social media site to target - This is first for a reason.
You need to know what type of audience uses a given social media site. If you are interested in marketing to seniors it may not make sense to spend too much time on MySpace for example.Discover their needs - Study the site and learn what type of content prospers in their environment. There is a high level of intolerance for bad behavior in a social media community. The above guidelines should provide a good start, but as always, the devil is in the details. Twitter Canada MD Kirstine Stewart to Keynote TorontoClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. Blog - - NextScriptsNextScripts. New Release: SNAP for WordPress Version 3.3 SNAP for WordPress Version 3.3.0 has been released. This version adds support for Flipboard Magazines (Pro Only) and a lot of improvements.
One important improvement is rewritten Facebook API access. When we started this project as “Facebook-Twitter-Google+ Autoposter” we took official Facebook PHP API library and used it. Two years and 21 networks after that we actually asked a question why exactly we are still using those 47kbs of code. Another important change is disabling Auto-Reposter if WP Cron service is not correctly configured. . * New – New network “Flipboard”. You can install it directly from your WP Admin panel, download it from NextScripts or from WordPress.org Troubles with WP Cron and existing posts auto-reposter “Existing posts auto-reposter” functionality will be disabled if WP Cron is not configured correctly.
The problem is that this feature could work properly only with correctly configured (healthy) WP Cron. (more…) 1. 2. 3. 1.
Link Building Tool Review: Ahrefs. Ahrefs is a suite of tools that contains “the largest index of live links.” There is a free version and a premium version, an API, and an affiliate program. They have their own index, putting them into the same arena as SEO Moz and Majestic, and they post some useful stuff on their internal blog digest. Pricing starts at $79 a month and goes as high as $499 a month for more advanced plans. All plans offer a nice discount if you pay for a year upfront.
Now that the basics are out of the way I have to say that I absolutely love the Ahrefs tool. It’s fast and the graphical representations are very easy to understand (even for a novice I imagine.) In this suite you’ll find a Site Explorer, Keywords Analysis, Backlinks Report, Domain Comparison, Batch Analysis, and Competition Analysis tools. For our purposes here, I’ll be going through the Site Explorer, Backlinks Report, and Competition Analysis sections. 1.
The Site Explorer gives you an overview of a domain. 2. 3. Pros Cons Summary. Why Social Media ROI Can’t Be Measured – And Why That’s OK. “There are things we know that we know. There are things that we know we don’t know. But there are also unknown unknowns. There are things we do not know we don’t know.” When I read this (slightly paraphrased) quote from Donald Rumsfeld back when it was first said in 2002, it sounded like total political gobbledygook.But I thought of it recently in a new context: social media ROI. “Dark social” eclipses everything we thought we knew about social media ROI. What’s The True Value Of Social Media? Everyone else can keep fretting, but I’ve gotten to a zen place when it comes to social media ROI. It’s a shot to get on someone’s radar and let that person know you’re cool, smart, funny, interesting and valuable to have around. That’s the value of social media – the potential to create a new relationship where there wasn’t one before.
Will this warm and fuzzy analogy get you to the bottom line number we’re all looking for? Knowing What We Can Know Awareness Reach Traffic Engagement Intelligence. Culture-fit.gif (GIF Image, 400 × 353 pixels) 5 Ways to Get Your Client to Like You (and get bigger budgets along the way) The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Do your clients like you? We’d all like to say “yes,” but have a think for a minute. Do they really, honestly and truly, like you as an SEO and as a person? Although thinking about your "likeability" factor may bring back good or bad memories from high school, it is something that can greatly affect your work relationships and the success of a project. Some of you may be thinking that it shouldn’t matter, and that your work will speak for itself. Don’t believe me? While working as a consultant, I’ve been a part of meetings where, when a potential client is asked why they’re coming to us even with their metrics up and to the right, they’ve responded with a simple, “We just want to see what else is out there.”
This indifferent statement threw me for a loop. But don’t get discouraged yet! Let’s get the love fest started: 1. Why they’ll love you: 2. 3. 4. 5. How Twitter's Technical Infrastructure Issues Are Impacting Google Search Results. In the last few days, several noticed that the Google Toolbar PageRank value for www.twitter.com had plummeted to 0 (it’s now back to its previous 9). Was Google punishing Twitter for how things went down with the feed expiration that temporarily derailed Google’s Realtime search efforts? Nah, Twitter’s website has just been suffering from technical infrastructure issues that are hindering Google’s ability to crawl and index it now that Google is relying on that crawl vs. a direct API feed.
This is a great example of how technical infrastructure can make a huge impact in search results and the issues Twitter are experiencing are common to large sites. A Google spokesperson told us: “Recently Twitter has been making various changes to its robots.txt file and HTTP status codes. These changes temporarily resulted in unusual url canonicalization for Twitter by our algorithms. Robots.txt file changes? How Technical Infrastructure Issues are Impacting Twitter in Search Huh. Well, that’s odd. Twitter's New SEO Play: A Profile Directory Of All User Accounts. Site Explorer Results - Summary. What is Google's view on guest blogging for links? Finding Your Tone Of Voice. The Right Way to Use Social Media for Outreach. Beer versus church mapped. Azureseo.
Social Media News and Web Tips – Mashable – The Social Media Guide. Créer des infographies. TechCrunch. How to embrace the near-win: Sarah Lewis at TED2014.