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Now, more than ever, is the time for brands and companies to begin understanding how the chaotic and real-time world of Twitter can massively influence the ways in which consumers perceive them. With so many different channels of communication and new social networks popping up every other day, it’s not difficult to see why brands tend to miss the mark when it comes to efficiently using individual marketing platforms for their intended purpose. For example, although Facebook is obviously a social networking tool, the majority of consumers who use Facebook are not quite the same as Twitter users when it comes to influencing the general public about a brand. Twitter users are an entirely different breed of consumers and need to be treated as such if a brand hopes to succeed on the platform.