The 4 Things that make up a First-Rate B2B Telemarketer. We’ve heard people say that a telemarketing call’s success is 50% chance (i.e. the prospect’s level of need, his availability, his temperament during the call, etc) and 50% skill (telemarketer’s aptitude in appointment setting).
That is actually not true. The 'PERFECT' Time to Call a Prospect in Singapore. Topics have been discussed and debated in many telemarketing books and blogs about this, but according to massimo-group.com, the best days and time to call are during Wednesdays & Thursdays, 6:45 – 9:00am and 4 – 6pm – the perfect timings to get hold of prospects as these are non-hectic hours during weekdays.
However, prospecting strategies like reaching the target decision makers at the most perfect time, has greatly evolved with processes and technology development. The evolution of marketing automation in particular, where a prospect’s action and intent to communicate can be tracked through the integrated power of nurturing tools and the crm, has made the call activity multi-functional, and the telemarketer more productive, taking both into a new perspective: Call the prospect at the time he is most convenient to talk.
As mentioned earlier, automation tools can track actions like visiting a website or clicking a contact me form in an email, so strike the iron while it’s hot: The Many Pleasant Responses in Calling Irate Prospects in Singapore. Top Reasons Why B2B Telemarketing Strategies Fail. As long as there are phone lines across giant buildings and stretching underground beneath our feet, and as long as there are cell towers, satellites and fiber optic cables connecting us to the web, people will always be making and taking calls.
Even in the near future, when all of the business people in the world are those who grew up in the digital age, they would still need to talk to people from remote distances. In short, telemarketing will never die. It’s a traditional yet highly effective B2B lead generation channel. Telemarketing and appointment setting bridge marketers and potential clients in a way that no other medium can. Nothing beats phone calls. What Every Caller Ought to Know in Leaving Effective Voicemails.
There are several ways of getting your message out to prospective customers as part of your marketing strategy – through emails, print ads, websites, and sales calls.
For the latter, it would be easier to launch your telemarketing spiel if someone actually picks up at the other end of the line. Why Telemarketers Love/Hate their Job. In B2B marketing, we are always faced by the prospect of getting rejected.
You pick up a phone, conduct a cold call, and talk with a prospect only to find he or she has no interest in your offers. Isn’t it just frustrating? Others will say that B2B telemarketing should always be frustrating, especially when it is specifically done for generating sales leads. Top B2B Telemarketing Sales Techniques for Better Results. Not experiencing enough conversions?
Is your lead generation not producing high quality B2B leads? Do you feel that there’s a need to further enhance your B2B telemarketing efforts? These questions are typical among marketers nowadays; typical in the sense that all of them share the very same problems that impede them from gaining a competitive advantage. Strengthen Core Lead Generation Processes with these Suggestions. In every business, there is always a need to streamline important processes in order to meet industry demands.
And it is worth noting that telemarketing is an essential aspect that translates B2B leads into sales goals. Telemarketing has crucial elements that deserve full attention. Unfortunately, many B2B marketers fail in giving their campaigns a needed revamping. This is partly due to a failure of knowing the critical points of their strategies. Don’t get yourself wrong. The B2B landscape is ever changing in proportion to social media’s continuing growth. The Parts of the Best Events Telemarketing Script in Singapore.
“Dine and wine at Flavours 2016, an annual food and wine festival in Singapore held every 2nd weekend of May.
Delight yourself with savory chows and exquisite drinks from around the world.” Interesting…are there parking fees? A flowery email invitation may easily capture a reader’s attention but may not answer some questions from the prospect. Get all the jobs done in just one call using the best event telemarketing script. Three Signs Your Customers In Singapore Are Leaving You. Doing business in Singapore is never that easy, especially now that information about different companies is more available through the internet.
While most of us would assume that B2B lead generation is all about getting new clients into your business (a task usually done in appointment setting), these also have the important task of keeping your current ones interested in your new offerings. And if your business deals with search engine optimization (SEO), this becomes even more challenging.
It is tough enough looking for new SEO leads, so it will be wise to keep the ones you already have. But how can you tell if a client wants to leave? Handle Price Objections The Telemarketing Way. When doing a B2B lead generation campaign, it is always part of your job to deal with the objections. Still, this is just part of the norm. You cannot just sell your products to potential sales leads that easily. Most will probably object to the price. GUIDE Coaching – Bringing the best out of a B2B Telemarketer. Telemarketers possess both the pride and pressure of the company they’re representing, that is why they need to be continually developed and coached.
This is most notable in outsourced telemarketing and lead generation services companies wherein their agent workforce is the product itself. These firms usually have a dedicate team leader, quality assurance analyst, and sales coach to make sure the standards of the company – as well as that of the clients – are met. But how does one really coach a telemarketer, knowing that each one is as unique as the other? Monique Honaman, a partner at ISHR Group, shares in an article about how they created a coaching model called G.U.I.D.E. which stands for: Ground – This step embodies the essence of engagement.
Understand – In this step, you and your coachee gain mutual clarity on her intentions and vision, either for the short-term or long-term. Important B2B Telemarketing Metrics to Take Note. Call it an ineffective observation, but many of us will point to mathematics as our least favorite subject. There is something in the world of constants and variables that intimidates us. Then again, we cannot scoff at the fact that nearly everything is subject to statistical inquiry. In B2B telemarketing, businesses depend on mathematical functions to gauge the success of their CRM and lead prospecting activities. It is impossible to know what individual decision-makers want or whether one’s marketing investments are producing as expected, which explains the reason to use marketing metrics.
Lead generation telemarketing is influenced by several factors. Like it or not, you would need to assess critical marketing metrics. Conversion rates. Call volume. ROI. Lead quality.