Shiena Chin
Lead generation expert at Singapore B2B Marketing
Making it Big with Multi-Channel B2B Marketing. The march towards modernity continues.
B2B marketing is actively evolving, as evidenced by the increasing prevalence of marketing automation software. Everywhere, B2B sellers are constantly upgrading their lead management and lead nurturing platforms to grow their enterprises. Trends in the use of new marketing technologies are being harnessed, and new opportunities are introduced alongside developments in niches such as wearable devices and mobile connectivity.
From the onset, it looks like B2B marketing is hardly slowing down as moreharnessed. What with the heightened utilization of multi-channel B2B marketing activities, marketers will still see more possibilities to grow their revenue and expand their following. In an article posted on eConsultancy, three important insights detail how marketers use their mix of communication channels to acquire B2B sales leads as well as achieve extensive business objectives. Business needs dictate multichannel efforts. Prepare for an Email Marketing Campaign the Right Way. Every business has its own way of molding an effective lead generation campaign.
For B2B companies, they enjoy access to a high amount of resources that make quality customer relations possible. Some of them focus more on social media, while others invest on more direct channels such as in-person events. But recent marketers point to email as ideal for direct audience engagement, a fact concurred by many marketing institutions. But why so? It is already understood that people in the B2B industry want things fast. The problem for a solutions-provider like you involves creating an email marketing program that makes every send-out worthwhile. Do your homework. Does marketing automation encourage bad behavior in marketers?
Many companies are adopting marketing automation each day.
But they aren’t necessarily changing their marketing habits as a result. So, is this new technology just enabling marketers to essentially spam people? The current answer is yes, but it doesn’t have to be that way. In recent years, the marketing automation software industry has exploded in popularity, and it’s become one of the fastest growing segments in the enterprise software space. For instance, the term “marketing automation” has had more Google searches in the beginning months of 2013 than it has at any other point over the past three years.
So, more companies are buying marketing automation software, and as a result, they’re sending more emails more frequently. Marketing Automation: Hot or Not? While analyzing record second quarter earnings for Salesforce.com a few weeks ago, CEO Marc Benioff gave partial credit for a 30% revenue bump to the company’s addition of ExactTarget—and specifically its Pardot marketing automation arm—to its Marketing Cloud.
Salesforce had just acquired the company in June. Could it really have made a difference that quickly? Or was Benioff justifying the whopping $2.5 billion price tag to shareholders? It nagged at me to get on the phone with people who know better (than me, that is) to answer the overwhelming question: What’s the magic behind marketing automation and why are companies like Salesforce and Oracle shelling out a billion bucks and more to add it to their arsenals? I recently hosted a webcast featuring a company called Demandbase. 6 Best Practices for Marketing Automation. Integration with CRM and the sales process is key Closely aligning marketing and sales is imperative to success with marketing automation.
The marketing team must clearly understand the sales cycle and how prospects move through this cycle. To measure the effectiveness of marketing campaigns, it is essential to track leads through the sales funnel. Ensuring marketing automation platforms and CRMs are integrated and able to talk to each other by sharing data is essential. Crawl before you walk If you’re starting with lead nurturing campaigns, begin with discrete campaigns to get quick wins. How To Make Your B2B Telemarketing Succeed In Singapore - B2B Lead Generation Services. When conducting a B2B telemarketing campaign in Singapore, you know that this is a very stressful activity, not to mention the negative perception that persists in the minds of many local businesses.
That would create a lot of problems for many companies, both local and international, that are looking for a lot of sales leads. With the competition so intense, the pressure to improve is great. As for your business, you can make some changes here in order to be better in your marketing campaign. These may not be that major, but at least you are going to a positive direction.
The right SME prospects for Financial Lead Gen Campaign. Do you have the right SME prospects in your list?
Financial lead generation campaign for small & medium enterprises requires accurate prospecting and such is actively done by your Callbox telemarketer by profiling the list during live calls. Let’s get to know more of “who” should be the right prospects for you in this article. The following qualifying questions will filter the right small & medium business prospects for your financial lead generation campaign: How long has the business been operating?
Stability of a business will determine its strength to withstand any problem such as churn, sales decrease or capital loss. How much are you looking at? Ask your prospect of this question and start customizing from there. Discovering New Demand Generation Opportunities Using Four Simple Ways. For this post, we are featuring the four essential steps to effective demand generation.
ALEA Group CEO Louis Foong mentions the Blue Ocean Strategy, a method mirroring the expeditions of the great explorers of old. To get to the gist of it, the approach encourages marketers to be more adventurous in terms of discovering new areas of opportunity and establishing a firm foothold in their respective markets. For Foong, “In the demand generation landscape, I think it is time to embark on a new expedition. We need a strong and focused infusion of the ‘Lewis and Clark’ spirit of discovery.”
Here are the four points for achieving just that: The Corporate Insurance in Singapore: A Fruitful Landscape. Singapore.
Such a small country but teeming with fruitful promise everyday. With the recent death of their beloved founder, Lee Kuan Yew, Singapore’s business discipline stems from his teachings that made Singapore the country that it is today. With its established financial stature, Singapore continues to be at the forefront of businesses across the globe, making it the regional headquarters of global companies. This is so because of its competitive corporate tax at 17% as of 2013, making it one of the lowest in Asia Pacific.
B2B Content Marketing: 7 Ugly Truths you should be concerned about. What is wrong with how marketers produce, distribute and use content as a tool for lead generation?
While there are countless businesses that have been successful in content marketing, it certainly doesn’t speak for the majority of lead generation marketers that depend on attracting prospects through their leads. A post at Eloqua reveals what exactly is going on out there, and why you should take a look at your own conten marketing efforts. From Blog.Eloqua.com: Important B2B Telemarketing Metrics to Take Note. Call it an ineffective observation, but many of us will point to mathematics as our least favorite subject. There is something in the world of constants and variables that intimidates us. Then again, we cannot scoff at the fact that nearly everything is subject to statistical inquiry. In B2B telemarketing, businesses depend on mathematical functions to gauge the success of their CRM and lead prospecting activities. The Corporate Insurance in Singapore: A Fruitful Landscape.
The Understanding the Role of Singaporean-style Harmony in B2B. To start off, let me offer a little something about Singapore that B2B organizations can quickly agree with. First, it is a young country which has experienced exponential growth the years following the Second World War. And even though it has fashioned itself into a modern and highly efficient financial hub, it has not managed to stray from the cultural factors influencing its success in the first place. Second, the people have been inculcated with a strong sense of discipline and harmony articulating the country’s business culture. Singaporeans tend to be punctual and almost never late for appointments, and business deals are made with utmost confidence and trust. It usually takes a long-time before a negotiation concludes in a favorable outcome to all parties. Appointment Setting Pointers to Live By. Every business strives for success.
You wouldn’t be engaged in setting up a business in the first place if there’s nothing worth striving for, like sales conversions or opportunities for internal growth. Real successes however can only be attained once you have the capital to get you through. You will need to invest in new infrastructure, upgrade core lead management facilities, and train staff on key marketing and sales skills.
Sales and Marketing Through The Words Of An Innovator: A Tribute To Steve Jobs. Almost 2 years after he has left the world he has changed so immensely, Steve Jobs can still be felt everywhere, not only because of the physical technology he has passed on to our succeeding generations, but also through his philosophies that have inspired millions to achieve their goals. Steve Jobs is synonymous to Apple, and Apple is synonymous to the iPhone.
The iPhone is the symbol of what’s yet to come in the field of breakthroughs in telecommunication. But behind the success of his company, Jobs became the balance between technology and serving the people who have been believers of his brand. Here are some sales and marketing philosophies from the “gospel of Jobs”: Business is about making the commitment to make excellence as a top priority. The Three C’s Of Value In Lead Generation. With the way information has become more mainstream in the Singapore marketplace, it has become even more important for firms to stand out even more. This means you have to show your value to prospects. This is a challenge faced by SEO service providers, since there are a lot of firms competing in the country. So, how can you stand out on this?
Make Email Work Right In Your Appointment Setting. You may have a really good product or service to offer, but if there is anything marketing can teach you, it is that none of these matter if you fail to reach your business prospects. Three Signs Your Customers In Singapore Are Leaving You. Doing business in Singapore is never that easy, especially now that information about different companies is more available through the internet. Increase your Google Search Rankings: 5 Expert SEO Tips. Online visibility is a powerful asset that a business could possess. Prevent your Lead Generation Campaign from Capsizing by Knowing these Five Warning Signs. The Seven Deadly Sins Of Lead Generation. Starting your own business can be the most exciting chapter of your life.
Finally, you can be your own boss, managing people under you, and exploring lead generation possibilities that can help improve your bottom line. Social Media: A Revolutionized Business Tool. Social networking has created a comprehensive virtual environment that allows people around the globe to converse. Since the advent of social networking sites – Facebook, Twitter, and LinkedIn, our involvement to the global trend has been revolutionized. Top Reasons why Singapore Businesses should invest in Lead Generation Campaigns. The Digital Age. Generating Sales Leads: Why Questions need to be Open-Ended.
One of the most basic tasks of professional telemarketers is to uncover information from prospective clients that may lead into business opportunities- in short, sales leads. But along with that task of lead generation is to also maintain an atmosphere of openness and trust, which deviates from the usual, transactional and heartless survey-esque style of telemarketing. Leading them into a cyclone of inquiries and not letting them talk much may have them lose attention and eventually lose interest with the call. The opening spiels and introductions are usually harmless. B2B Marketing Trends for 2015. Today, the landscape of B2B market is in constant state of flux, making it crucial to keep track on the significant shifts of trends every day.
But merely identifying these trends isn’t enough; marketers should identify which will give opportunity or threat to the business. And eventually find ways to maximize the opportunities and neutralize the threats. How to Fail at Fill Forms for Lead Generation. Appropriate B2B Appointment Setting for Software Applications Services.
Marketing Activities you should Outsource to Professionals. Understand your Singapore Market by Dissecting It. Singapore’s Derek Low On Freedom And Creativity. Can You Share Your Brand’s Content in 6 or 15 Seconds? Newsflash! The Word “Marketing” Is In “Content Marketing”
The 4Ws & 1H of a Qualified Lead for Singapore. Email Marketing Campaign. How to get your money’s worth from your Content Marketing Campaigns. How Marketers can Solve Marketing Challenges the Easy Way. Top Reasons why Singapore Businesses should invest in Lead Generation Campaigns. B2B Marketing. The 4 Things that make up a First-Rate B2B Telemarketer.
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Creating a B2B Multi-Channel Marketing Strategy that Surely Delivers. How to Conquer Complex Content Distribution for Lead Generation - callbox.com.sg - B2B Lead Generation and Appointment Setting. Make your Revenue Grow (among other things) with an Outsourced Lead Generation Program - callbox.com.sg - B2B Lead Generation and Appointment Setting. Increase Telemarketing Efficiency with Auto-Dialers - callbox.com.sg - B2B Lead Generation and Appointment Setting. 5 Key Steps towards Engaging Sales Appointments for Singaporean Companies - callbox.com.sg - B2B Lead Generation and Appointment Setting. Innovative Techniques to Drive Software Leads and Grow CRM Sales - callbox.com.sg - B2B Lead Generation and Appointment Setting. Merchant Services. Make your Revenue Grow (among other things) with an Outsourced Lead Generation Program - callbox.com.sg - B2B Lead Generation and Appointment Setting.
Increase Telemarketing Efficiency with Auto-Dialers - callbox.com.sg - B2B Lead Generation and Appointment Setting. Telemarketing - callbox.com.sg - B2B Lead Generation and Appointment Setting. Seven Common B2B Lead Generation Mistakes You Can Make. What To Look For An Effective Data Cleansing Team In Australia. Tips On More Productive B2B Telemarketing Services In Australia. Singapore Telemarketing. Singapore Telemarketing Services. Singapore B2B Marketing Leads Generation. Appointment Setting Singapore - We set B2B appointments for you. Singapore Event Telemarketing Blog. Social Media: A Revolutionized Business Tool. Lead Generation Services. Great Business Tip From Gene Simmons Of Kiss. Secure Your Singapore B2B Leads. Integrate Traditional Methods To Your Singapore Lead Generation Strategies. Sell To Your B2B Leads In Singapore So That They Will Notice.
Creating a B2B Multi-Channel Marketing Strategy that Surely Delivers. 3 Good Reasons Why You Should Hire A B2B Lead Generation Company. One Great Tip To Improve The Quality Of Your Lead Generation Campaigns. Three Signs Your Customers In Singapore Are Leaving You. Have A Webinar? Let Lead Generation Help. Trouble With Singapore B2B Leads? Use Telemarketing. Network Effectively In Three Ways. Tying BPO and Social Media Together In Singaporean Market. Phrase To Avoid In Lead Generation In Singapore – “Best In Class” The 5 Perks of an Outsourced Lead Generation Campaign. Creating a B2B Multi-Channel Marketing Strategy that Surely Delivers. B2B Lead Generation Singapore: How to Maximize your Online Lead Generation Budget without Burning Out in Singapore. Want to enhance your SEO? Google+ to the Rescue! Circle of Life: Business Marketing Lessons from The Lion KingB2B Lead Generation Company in Malaysia.
What To Think About For A Successful B2B Telemarketing CampaignB2B Lead Generation Company in Malaysia. What To Look For An Effective Data Cleansing Team In Australia. Social B2B Marketing Trends to Watch Out in the “-Ber” months. Management over Remote, Outsourced Employees: A Lead Generation PointB2B Lead Generation, Appointment Setting, Telemarketing. IT Products and Services. Social Media Marketing Services. Let Your Instincts Help In Generating Sales Leads In Singapore. Commercial Cleaning - callbox.com.sg - B2B Lead Generation and Appointment Setting.
Content Marketing, Event Marketing and Social Media Marketing. B2B Marketing | Telemarketing.