The Email Marketer's Club. 8 Ways to Increase Your Click Rates. After working hard on your opt-in email message, you want to make sure that people read it and click the links inside. In this article, you will discover eight ways to help improve the click-through rate of the links in your email message. Educators know that if they want to teach something effectively, the easiest way for the student to remember is to involve them in their learning. In other words, a teacher can't just tell the students to how do something; they need to encourage interaction from the students. Marketers know this, too. That's why they ask their prospects plenty of questions and try to get a sense of their preferences.
Have you ever received a piece of direct mail that asked you to put a big "Yes" sticker on the offer letter and return it? As an email marketer, you can use a similar strategy to maximize the success of your opt-in email marketing campaigns. Benefits Be sure that there is a clear benefit associated with every link. "When you click, you will get X benefit. " What’s On the Minds of Email Marketers. I lead a chat session with attendees of eM+C's Retail Marketing Virtual Conference & Expo late last month and enjoyed the dialog and all the questions raised. It's clear that even though email marketing is a pretty well-established channel, it's still not fully understood — or utilized — by the people tasked with generating higher response and revenue from it. Two questions came up repeatedly (perhaps you struggle with these issues, too, and will share what you've learned or offer other questions that challenge your program's success): 1.
What can email practitioners do to keep up with their brethren on the social marketing side, who seem to get all the attention and new resources these days? Just because social marketing hasn’t killed email (all the dire predictions are well dismissed by now), it doesn’t mean that email marketers can rest on their laurels. You have to continue to innovate and improve the experience for subscribers. . * Treat customers and prospects differently. . , Gmail. Myth Busters: Stephanie Miller on Deliverability, Subject Lines, and More. Introducing the Ultra Managed Inbox - ClickZ. Stephanie Miller | July 21, 2010 | 1 Comment inShare0 Inbox filters will soon be automated and promoted heavily to new users. Learn what this means for marketers. Caught up in our own inbox placement tracking, marketers often forget that mailbox providers like Yahoo and Hotmail are also competing for subscriber attention and loyalty.
Retention for them equals active users of the e-mail service - and lower abandonment of inboxes due to clutter and excessive spam. The latest example of mailbox providers improving the value of their service is the Hotmail announcement in late June of a number of new inbox management tools that will be available to all accounts toward the end of the summer.
Gmail has long offered advanced spam filtering and social connection tools, and similar Yahoo "My View" features were released last year. These new inbox management tools are designed to help all of us access the e-mail messages we want more efficiently, and eliminate the ones we don't. What You Gotta Get Right for Higher Deliverability :: Return Path Blog.