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http://blogs.cetis.ac.uk/sheilamacneill/2009/08/20/amplification-and-online-identity-or-wot-i-do-and-wot-that-looks-like/

Amplification and online identity (or wot I

I don't know if it's just me, but do you ever dread answering the question, "so what is it you do?" To those who don't work in education, or in a technology related field, it can take quite a while for me to explain just exactly what it is that I do. Often, I just opt for the slightly tongue in cheek "I type and go to meetings" option.
I am one of the Assistant Directors at CETIS, based at the University of Strathclyde. http://uk.linkedin.com/pub/sheila-macneill/b/278/331

Sheila MacNeill