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I don't know if it's just me, but do you ever dread answering the question, "so what is it you do?" To those who don't work in education, or in a technology related field, it can take quite a while for me to explain just exactly what it is that I do. Often, I just opt for the slightly tongue in cheek "I type and go to meetings" option.
I am one of the Assistant Directors at CETIS, based at the University of Strathclyde.