8 Stupid Things Webmasters Do To Mess Up Their Analytics. Don't believe your web stats ~ Timely Notions ~ Limitless Innovations. Paola Kathuria Log analysers are not accurate. They over-report visits and over-count some browsers while under-counting other browsers. They cannot accurately distinguish spiders and robots from human visitors and they do not use fool-proof techniques for counting visits and visitors. Introduction Spiders and robots are programs which are sent out to web sites to index it, check links or to fetch content.
Your web browser is also a program: spiders and robots are essentially no different to a web browser in terms of what they can do. There are thousands of spiders and robots visiting web sites. A staggering 90% of page requests to this web site (www.limov.com), for example, are by spiders and robots. There are a handful of legitimate spiders but many are programs created to harvest e-mail addresses, copy content or to look for vulnerabilities in your web server. I use examples from actual logs in this article, mostly from this web site. The difference between spiders and robots. Freestat.wsContatore visite web 100% gratis senza limiti di visite, statistiche web complete in real time. Google Analytics Tip – How to Find All AdWords Search Queries Triggered from Phrase/Broad Matches | SEOptimise. It can be very difficult at times to find the actual search terms your PPC traffic arrives from, so this is a Google Analytics trick all advertisers should know.
Google’s search query report can be useful but for high-traffic phrase or broad match keywords being told that 8 of your clicks arrived on “85 unique queries” doesn’t really give you the complete picture! Since the introduction of expanded broad match Google can (and does) match your broad match keywords to just about anything vaguely relevant; knowing these queries is important, either to negative match them or to reduce CPCs by using an exact match. The image below really does highlight this point, notice the extremely irrelevant term “shooting holidays USA” was triggered by a broad match of travel PPC! This report was setup last week and shows the AdWords keywords (either exact, phrase or broad match) followed by the actual search term which triggered the clickthrough in brackets: (Click for full-size image)
Google Statistiche di ricerca. Google Statistiche di ricerca - Interesse in Google Ricerca Web: windows, linux, mac os, software - Italia, 2010. Holiday Analytics – Five KPIs to Watch This Season. The record-setting online sales during Thanksgiving week have the e-commerce industry poised for its best holiday season in years. For individual retailers, how they react to the events of Black Friday and Cyber Monday will go a long way in determining just how good it can be. Whether your own business lived up to expectations or not, you now have some rich analytical data with which to work. To make the quickest and most effective business decisions throughout the remainder of the holidays, focus your attention on these five important areas. Referral sourcesPerhaps the most important analytical data during the holidays is that which tells you how visitors are arriving at your site.
It may be encouraging to learn that your traffic was the highest it’s ever been over the Thanksgiving weekend, but determining exactly what referral sources it all came from will be far more useful in the next two weeks. Website Analysis & Internet Marketing | WooRank.