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Seek Conflicting Views to Improve Innovation. Innovation occurs when we creatively connect ideas in new and novel ways.

Seek Conflicting Views to Improve Innovation

If we are trying to differentiate ourselves, or our organisation, we need to be able to do this well. One way to approach this is to consciously seek out viewpoints and information that we normally wouldn’t encounter, or which conflict with our normal world view. I was reminded of this again when I read Ethan Zuckerman’s post today on media tracking. He revisits some of his ideas about the importance of getting news from multiple sources. In particular he is interested in making sure that there is good cross-border flow of news and ideas, and in this post he talks about some strategies for tracking how well you are doing in this regard. Creativecommons (creativecommons)