Facebook FAQs and FYIs
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Think the distinction between Facebook profiles, Pages and Groups is confusing? Add a new wrinkle to the mix: the Facebook Community Page. The new feature looks a whole lot like the Facebook Pages businesses and brands create, but there’s one key difference: It’s for the hordes of “unofficial” Pages that have been created by users in support of topics or causes (like “ Can this pickle get more fans than Nickelback? ”). There’s a big difference in functionality too –- Facebook says that if a page becomes popular enough, administration will be handed over to the Facebook community. In other words, Community Pages become a whole lot like a wiki once they reach a certain threshold.
Facebook has announced to its partners that in the next two to three weeks, the "Become a Fan" concept for branded pages will be replaced with the more prevalent "Like" button and brands will no longer accumulate "Fans," but "Connections" instead.
There will be lots of news leaking about Facebook’s product announcements at their upcoming F8 Developer Conference in April. That’s because they’re already starting to test out a lot of the new stuff with third party developers, and once two people know a secret, it isn’t really a secret any more. One of the new features we’ve been hearing about is the extension of Facebook Connect and the Facebook API to allow publishers to add a “Like” button to any piece of content on their site. Sound trivial?
One important note for developers, publishers, and marketers from yesterday’s announcements at f8 is that Facebook has officially retired the “Connect” brand. The name and the service officially launched at the last f8 in 2008 , and the term was used to collectively describe the company’s off-Facebook.com Platform services. Why the name retirement? Facebook basically says the term was confusing people into thinking the data and privacy models for Facebook apps were substantially different when implemented on Facebook.com canvas pages versus third party websites. Another reason for the change was likely that Facebook Connect was so multi-tiered in its implementation options, from the very simple to the complex, that it was too hard to explain as any one product to most publishers and brands. So, it took the opportunity yesterday, simultaneous with the launch of many relatively easy-to-implement website plugins/widgets, to officially retire the Connect branding.