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Help Center Overall Campaign Cost The cost of your advertising on Facebook depends on the size of your audience and your budget. This section will help you determine your budget for your campaign. Yes, it costs money to run ads and sponsored stories on Facebook, just as it does to run ads in your local newspaper. Advertisers are in control of how much they spend by setting a daily or lifetime budget. When you run your ad or sponsored story you will only be charged for the number of impressions (CPM) or clicks it receives. Help Center
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