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Beyond Facebook: How social games terrify traditional game maker
Facebook is truly shaking up the traditional video game market and the responses from the industry range from panic to visions of a new kind of gaming paradise for the world. Jesse Schell, a game design professor at Carnegie Mellon University, generated a lot of chuckles this morning with his observations about that in his talk “Beyond Facebook” at the Dice Summit in Las Vegas. At the conference aimed at the hardcore game developers, Schell said that traditional game developers were completely taken by surprise by the success of games such as
How to make a video go viral « Technobabble 2.0
Earlier this year I was asked to give advice to one of our clients who wanted to make a ‘viral video’ .
These days everyone seems to have advice about how to run your social media marketing program.
10 Essential Rules for Brands in Social Media - Advertising Age
The culture clash between social games and core gamers was on full display at GDC. I have been called a traitor to the cause of core gamers, even.
Raph’s Website » What core gamers should know about social games
San Francisco-based startup Heyzap announced the launch of its new platform allowing developers to port their social games outside of Facebook and into other websites without losing social graph, "viral loops" and monetization features. Publishers and developers that work with Heyzap will see their games pushed out to the 150,000 site on its network, which include media portals, social networks, game portals, and more.
News - Heyzap Makes Facebook Games Embeddable On The Web
A new survey from GamesIndustry.com and research firm TNS found that the average age of social gamers in the U.S. is 29, while in the UK, Germany and France the average social gamer is 27.
News - Survey: Average Social Gamer In U.S., Europe Is Under 30
[In this in-depth Gamasutra feature, Digital Chocolate (Safari Kingdom, Nanotowns) lead social designer Aki Jarvinen discusses the complexities of attracting social gamers with little patience -- and still teaching them to play your game both effectively and appealingly.] As the freemium business model is becoming de facto standard in social games, the key design features factoring into acquiring and retaining players are shifting. Developers can no longer trust that their players will make the effort of learning the ropes of their game through a set of challenges, just because they have spent tens of dollars to get the game at their hands.
Features - First Five Minutes: How Tutorials Make or Break Your
Thank you for your loyalty, support, and participation in the GamePro.com community.
Analysis: Communication, confusion, and community managers UPDAT
Features - Listening Is Your First Step: An Online Game Marketin
Now let's look at the seven steps I go through to actually do an online marketing audit for a client.
Location-based social networks Foursquare and Gowalla , which launched the craze of “checking in” at locations such as restaurants or stores in exchange for points, are often described as games.
New generation of location games catches on | VentureBeat
Virtual Goods Spending on the Rise, finds Magid - IndustryGamers
Posted May 28, 2010 by M.H.By now, most people in the social gaming industry have heard about “whales”, those players who spend massively on virtual goods and gifts in games like Mafia Wars or Happy Aquarium . Whales have become a significant source of revenue for social game companies, especially in light of the tiny numbers of users, well under 10 percent for almost all social games, who ever pay anything at all.
Super Whales: Top Social Game Spenders Pay More than $10,000 Api
s JUNE 2010 Trend Briefing covering "MASS MINGLING"
June - July 2010 | Long gone are the days when 'online' was synonymous with social isolation and loneliness. In fact, we're now witnessing the exact opposite: technology is driving people to connect and meet up en masse with others, in the 'real world'.In recently gathered data from comScore, we see that Google and Apple are neck and neck — with Google showing the slightest of leads — in the percentage of users who access social media applications from their mobile devices.