Your Business Strategy
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Strategy Mapping/Balanced Scorecard
When everyone is playing the same game, your execution is critical.
Have you noticed that in most cities, every time there are lots of umbrellas, it's raining? From this analysis, the obvious way to make it rain is to be sure that everyone has an umbrella, preferably a black one, since that seems to be the kind that's most visible during big storms. The trappings of successful marketing (or successful anything for that matter) aren't always the causes.
You Put Your Short Report Online (It's Easy)... Customers Find Your Short Report (It's Fast)... They Pay You For Access (It's Automatic)! From: Robert Plank & Lance Tamashiro Date: Monday, April 1, 2013 at 01:23 AM RE: Breaking Free & Making Money
Much is made these days about the "pace of innovation."
Kirsten Dirksen: Watch: 30-Year-Old Entrepreneur Crafts Future Car -- It's Electric, Has 2 Wheels and Can't FallDanny Kim grew up in Portland where everyone was DIYing stuff, so he set out to DIY a truck. Seven thousand labor hours and a year and a half later, he had converted an old Land Rover to run on biodiesel, doubling its fuel efficiency from 15 to 31 mpg. Kim says the experience nearly killed him, but he took those nearly 10,000 hours (what Malcolm Gladwell describes in Outliers as necessary for success in any field) and launched his own car company.
What’s a winning business name? A business name that draws business in itself. Creating a winning business name takes some thought but is one of the most important things you’ll do during the process of starting a business.
Remember when you had that entrepreneurial seizure? You decided to fire your boss and go out on your own since you were such a star at doing the technical work of his business. Well, if you’re like most technicians-turned-entrepreneur, you learned how to work all the parts of his business very well. But you probably haven’t found your own voice yet. “There aren’t any cover bands in the Rock and Roll Hall of Fame.” (Scott Ginsberg)
Leadership takes courage. If you are not equipped to face the challenges of ownership, your business will quickly become an unrewarding chore, rather than a joyful expression of who you are and what you want to bring to the world. How equipped are you to face these challenges? Think about why you started your company in the first place. It was more than the desire to create a job for yourself.
Cheat Sheet Skilled entrepreneurs obtain as much knowledge as possible about the marketplace and what will sell there. This cheat sheet helps entrepreneurs test new ideas to weed out the keepers from the also-rans; poses key questions about the expected interactions among your concept, the marketplace, the industry, and your team; shows you how to create a marketing plan; and more!
There are actually two recessions: The first is the cyclical one, the one that inevitably comes and then inevitably goes. There's plenty of evidence that intervention can shorten it, and also indications that overdoing a response to it is a waste or even harmful. The other recession, though, the one with the loss of "good factory jobs" and systemic unemployment--I fear that this recession is here forever.
Here is another dose of Leadership by Best Seller . Seth Godin’s post today focused on being in front – leadership with intention. What would have happened if Gladys Knight had fired one of the Pips? Or if Booker had had a falling out with one of the MGs? I think Gladys would have found another way to get to Georgia.
Many entrepreneurs think they are building an empire or sparking a powder keg, when they are really trying to start a movement. I think beginning with the wrong expectation will greatly increase your chances of failure. You need to be prepared for the movement lifestyle. It's struggling to get customers, fighting to get people to care, or even to get people to give your idea a ten-second glance. My last company was a powder keg. My current one is a movement.
Kelly Borth, CEO and chief strategy officer, Greencrest At the recent strategic planning discussion that I facilitated for the Entrepreneurship Institute’s Columbus President’s Forum, several of the 40 top leaders of companies who attended were either going through or had recently been through the strategic planning process and were stuck on how to implement the plan. It was a question — and a frustration ― around execution. Here is some insight on how to get from vision to execution.
If you don’t have a strategy, your business cannot succeed. A good product or service isn’t enough. A good brand isn’t enough. Neither is being the best at what you do.