5 Ways to Use Google+ Events for Your Business. Google+ Events is yet another way Google+ is competing with Facebook, representing a new opportunity for marketers. Most marketers and businesses have been using Facebook Events to promote everything from webinars to company fundraising events within their Facebook community. Now, Google+ has a competing service with new bells and whistles. Google’s Benefits for Better Business Events Your ever-expanding Google+ community will benefit from these cool new features that make scheduling, sharing and finding your company’s events easier than ever before. With Google+ Events, you can make your invitations stand out, snap photos and more.
Getting Started: Which Event Option Should You Use? So after hearing a few of the benefits of Google+ Events, you may be as eager as I was to get started. However, after spending several hours exploring the types of Google+ Events available, I was still a bit confused about how to set up an online event vs. a face-to-face event. C. . #3: Public Event on Location. How to Increase Your Profits Using Youtube Videos for Coaching Coaches | Boomer-Living+ How to Increase Profits Using YouTube Videos for Coaching Coaches The key to anything you do in your business should be to capture leads, convert them into sales and increase profits.
One of the best ways to do this is through video marketing. Yes, more and more businesses are doing it, but they are slow to catch on. Here is your chance to make difference in how you are noticed. Think of YouTube as part of your business system for attracting clients. It is a business resource for your clients to get to know you better, so they learn to like, love and trust you. Remember, Google owns YouTube which means they like when people are utilizing the service. First Record a video. If you choose video, it is not necessary to have it professionally done. If you choose to do a Power Point, just record your voice and have someone from Fiverr create the Power Point for you. Second Select a few great keywords for your video. Third Use the keywords in the title and tags/keywords section. Creating an Online Video Strategy. The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
Hi SEOmoz community! Let me take a moment to introduce myself since this is my first post on the blog. My name is Kate Matsudaira (Kate Mats for short), and I started here in November as VP Engineering for the fabulous technology team here at SEOmoz. Before that I worked for an online video platform called Delve Networks - where I learned a lot about online video, how people are using it, and perhaps more relevant to this audience, how to make it work for your business. All this experience working with lots of customers to get their video online has given me a lot of insight into the many different ways to use video, monetize video, and optimize it to deliver the highest ROI. In this post I am going to lay out a few tips and tricks for getting started with a video content strategy. Step 1: Getting Video on Your Website But there are also some disadvantages:
A Quick Guide to Using Tumblr for Business. Although you may already feel overwhelmed by the growing number of social media sites, free micro-blogging platform Tumblr can be a powerful tool for spreading awareness about your brand. Founded in 2007 by David Karp, Tumblr serves both as a blog and social network that's useful for posting and sharing images, video, audio or short pieces of writing. In that sense, Tumblr is a bit like Facebook -- but with a few advantages. For instance, Tumblr blogs can be accessed directly via the Web, whereas Facebook content is available only to its users. That means Tumblr content gets indexed by search engines and can increase your search visibility. Tumblr also offers many free and premium blog designs, and is one of the most mobile-friendly publishing platforms.
If you use both Tumblr and Facebook for your business, you can integrate Tumblr posts into your Facebook timeline. Tumblr says it hosts nearly 65 million blogs, garnering nearly 17 billion page views per month. Get your feet wet. 72 Fascinating Social Media Marketing Facts and Statistics for 2012. Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course. While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. And their competition. And…even social media itself.
Which brings us to this post. Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012. Social Media / Social Networking 1. 2. 3. 4. 5. 6. 7. 8. 9. User Experience Want more registrations on your website? 10. 86% of people say they are bothered by the need to create new accounts at websites. Lead Nurturing 13. 14. Facebook 15. 5 Twitter Tools to Enhance Your Marketing. Are you looking for new and creative ways to use Twitter? Here are 5 lesser-known Twitter tools that your business should be using. Each of these tools has unique capabilities that may help your business get an edge over your competitors. Oh, and all of these tools are free. #1: Commun.it—Manage Your Community Efficiently Commun.it is probably one of the best relationship-management tools out there.
It helps you to cultivate your followers on Twitter and make important connections to build your business. My favorite function is that it will look into your most up-to-date feed and organize your followers into three groups: InfluencersTop supportersEngaged Twitter users Cultivate your relationships on Twitter based on groups. By grouping your users, you’re able to focus on not only influential users but people who have previously shared your content and have taken the time to engage with you. The tool is also very user-friendly. . #2: inboxQ—Find Questions People Are Asking You can use this for: BusinessLink: Five LinkedIn Features that Will Help You Market Your Business. In this column, I will be sharing my experience in using LinkedIn for Business and answering your questions on how to effectively use LinkedIn in B2B and B2C marketing.
First up: Five LinkedIn features you can use to market your business. 1. Company Page LinkedIn is nothing if not savvy. It watches other social networks and then incorporates features that will be beneficial to its members. On a Company Page you can highlight products and services with hot links back to marketing landing pages and add pictures and videos to the product and services section. By promoting your Company Page through the addition of a button (available on LinkedIn) on your website, email and other communications, you further expand your marketing reach.
The beauty of all this is that it’s free and easy to do – no web page development and little administration. 2. There are now more than 1 million groups on LinkedIn. The best way to use Groups to market is to start a Subject Matter Expert or SME group. 3. 4. 5. 5 Reasons People Aren’t Sharing Your Content. Sometimes trying to get people to share your content feels like pulling teeth.
There are only so many times you can hit up your closest friends saying, “Would you pretty please share this? I promise it’s awesome!” You shouldn’t have to hit them up at all because your content should speak for itself. If you’re finding that your content isn’t being shared, these are most likely the reasons why: 1. You only talk about yourself.
Everyone has been around constant self-promoters before—they aren't fun to talk to. To increase your site’s shareability, start addressing the topics your readers want to learn and talk about. 2. In the age of the 24/7 news cycle, the pressure is always on to write timely content. You don’t always have to be rushing to create posts at the last minute. 3. You don’t have to have gimmicky headlines, but you need to them to be interesting and relevant enough to capture the small attention span of your audience. 4. 5. Do you have any other blogging don’ts? 3 Google+ Power Users Reveal their Secrets. I recently wrote an article about Google+ vs Facebook and a tribe turned up from Google+ and became rather engaged! The question that had been posed was whether Google+ was a ghost town.
I received an answer. What was revealed was a vibrant city bustling with passion and people that were happy to point out the real value of Google+ The post to date has received 440 comments with some in depth contributions on how Google+ should be used. The Disqus comment system I have installed on this blog almost had a meltdown with over 300 comments arriving in just 1 hour. You just have to love the leverage that social networks provide to create and spread stories! Here are just three people among the hundreds who spent the time to make a positive contribution to the conversation, left lengthy comments and have provided real insights as to the power of Google+. There are many more that provided real valuable comments and feel free to read them at the post “Google+ vs Facebook” #1. . #2. Hi, Jeff, #3.
5 Tips for Terrific Power Tweeting. Twitter has been my blogs content distribution powerhouse since the day I hit the “publish” button on my first blog post. It allows me to tweet information to the world in real time with simplicity and no fuss. All you need is good headline, a shortened link and some hashtags (if you don’t know what a hashtag is I will fill you in soon) When I started on Twitter I was like a mad monk, tweeting here and chirping there.
Chasing followers who didn’t care about social media but just because they had large follower counts. Finally, I learned how to build an online tribe. Connect to Global Tribes One of social media’s real strengths is to connect global tribes who are passionate about their interests. In the past “Tribes” met in town halls and coffee shops. The opportunities are now about abundance rather than scarcity. The Tyranny of Distance Years ago tribes were localized. 200 years ago it took a donkey to get you to the next village for a meetup. 5 Twitter Tips for Efficient Tweeting Tip #1. 12 Keys to Success on Twitter. Twitter was never designed to be a social network but it has become one. In fact it was designed initially in 2006 to used by individuals as an SMS type service to communicate with a small group at the podcasting company Odeo.
When I first joined Twitter in 2008, I was underwhelmed and wondered as to its usefulness. Its early attraction to me was its novelty factor. It has overcome this challenge and four years later it has built an impressive resume. Over 140 million active users as of 2012Generates over 340 million tweets dailyHandles over 1.6 billion search queries per dayTenth most visited site on the internet In the nearly six years since its founding over 600 million users have registered Twitter accounts.
Twitter Provides Leverage This is Twitter’s biggest and best advantage. Social media allowed the word “viral” to be associated with marketing rather than the great plagues of the last few centuries. What I Discovered about Twitter One Tweet at a Time “How do you write?” 1. 2. 3. 4. 5. Wp-content/uploads/102-headline-formulas.pdf. Www.jeffbullas.com/2010/07/16/how-to-write-a-mind-blowing-headline-for-twitter/ The latest Twitter statistics show that Twitters growth last year was over 1,300% with the latest numbers revealed by Twitter at their Chirp conference for developers in April showing Total number of users at 105 million (12 months ago that number was 8 million) Twitter received 180 million unique visitors a month to its website.
Twitter is a great way to promote and market your content and the challenge with Twitter for business marketers is that you only have 140 characters to get your message across and your link clicked on. The most important element to make that happen is a great headline to make people click on that link. So in essence Twitter has brought back the art of the headline which has never gone away but Twitter has highlighted its importance. So what are the important elements in creating and writing a “great headline” and why is it so important? Why is a headline important? 1. Example: “The Secret To Getting More Money For Your Property!” 2. 3. 4. 5. 6. 506inShare. How to Promote Your Blog With Social Media. Are you looking to use social media to promote your blog? Sharing your blog posts on social media platforms like Twitter, Facebook, Google+ and even Tumblr can help your content gain significant exposure.
But each social media platform is distinct with different benefits and abilities. You need a simple process to tailor your social sharing to generate as much engagement as you can on each of these platforms. Here’s a process you can use to ensure your posts get maximum mileage. Consider these steps and adapt them to the social platforms where you find your customers. #1: Tumblr I’ve been blogging since 1999 and have had my own hosted WordPress blogs since 2003.
Fortunately one day I realized that many of my best prospects were using Tumblr and decided to include it into my social media marketing. Tumblr makes it really easy to share your blog post. The HTML code is all ready to use, so I copy it just before publishing the blog post. Here’s how to share with the “text” option. Voila! 1. 2. INSANE Graphic Shows How Ludicrously Complicated Social Media Marketing Is Now. 12 Most Pressing Reasons to Get Your Company Using Social Media. “How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?” ~ Seth Godin • If Facebook were a country it would be the world’s third largest country. • Facebook has 750 million users. They spend 700 billion minutes per month. • Twitter has over 140 million active users that are sending 190 million average tweets per day. • Google+ has more than 25 million users.
These people are your potential customers and you can reach them on social media, because that’s where they are spending their time! 1. People are talking about your business on social media weather or not you are present on social media. 2. You can easily share any information with your followers. 3. Get started now. 4. Someone else could register with a social media site and use your company’s name. 5. 6. Social media is the new way to provide customer service. 7. 8. 9. 10. 11. 12. 12 Most Definitive Ways to Master Twitter. With more than 140 million active users (and growing), Twitter remains one of the go-to social media platforms for individuals and brands. I’m a huge fan of Twitter and use it not only to share content, but also to connect and converse with friends, industry peers and prospective clients.
Of course, as with any other social site, Twitter requires your time and effort to be successful. The platform has its own language made up of hashtags, RTs and abbreviations—and, of course, the 140-character limit, which forces users to be concise. Whether you’re just starting out on Twitter (if so, where the heck have you been?) Or have been using the site for years, try these 12 tips to make your Twitter experience even more productive and engaging. 1.
Schedule sparingly Handy Twitter dashboards like HootSuite allow you to schedule tweets, which can be a lifesaver when you’re swamped or traveling. 2. 3. Want to entice people to click on a link? 4. 5. 6. 7. 8. 9. Twitter has a language all of its own. Which Social Media is the most adapted to my business? JulienRio.com. 42 Things To Do On Twitter Besides Tweet Spam & Coupons. Be Better at Twitter: The Definitive, Data-Driven Guide - Megan Garber - Technology. 12 Most Effective Ways To Generate Leads On LinkedIn By Shelly Kramer. Who Are the Top 10 Influencers in Social Media? How to Engage People With Your Content. 4 Steps to Advertising Your Business on Twitter Money-Wise Method. Marketing: Comparison of Social Marketing Tools.
Is your social media strategy S-I-C-K? What can Fishing Teach us About Social Media? Feed Shark - Ping your blog, feed, or podcast for free! LinkedIn. YouTube. Facebook. Twitter. Shallie Bey (ShallieBey)