Keys To Personal Branding Success, Part Two. In our last article, we began examining the critical elements that make up a successful branding campaign. While no two branding campaigns are exactly the same, the reality is that virtually no branding campaign will succeed if it is lacking in any of these elements. Previously, we discussed the first three components: a branding campaign must boost credibility, increase visibility, and have a strong appeal to the selected target market. Today we are going to discuss the final three elements that must be present in a personal branding campaign if it is to be successful: A strong personal branding campaign must brand the individual as an expert in his or her industry. Think about the last time you had to choose a doctor, a tax accountant, a lawyer, a financial advisor, or some other service provider. If your choice was between three average professionals and one recognized expert, which would you choose? An engaging personal branding campaign incorporates personality.
Member Profile Page. It’s Your Reputation, So Handle With Care. With all the hype surrounding social media, it’s easy to take your eye off the ball of what really drives your business. But as an entrepreneur or small business owner, your top two areas of focus should be your reputation and your brand. It takes a great deal of time to build a strong reputation and very little time to destroy it. Your brand is made up of more than your products and services. It includes the interaction you have with your customers and echoes your values. Your brand is a reflection of you.
Every experience your customers have becomes a memory with a story attached. This past summer I had to do some work on my house and hired several small businesses and service providers to do the job. So what did they do wrong? But we can learn from their mistakes. Here are my suggestions for actions you can take to help you maintain a strong brand and a stellar reputation when providing services to customers: 1. 2. 3. 4. 5. Mistakes happen, issues occur, and circumstances change.
Online Identity Calculator - The Digital Scale. The online identity calculator measures the effectiveness of your online identity and places you on our digital scale. Knowing where you stand today will help you determine exactly how much work you have to do and your next steps. Where you fall on the digital scale is based on a combination of volume and relevance. How many results do you get? How many of those webpages actually pertain to you? Do the references to you on the Web communicate a positive, negative or neutral image of you?
How consistently do those results communicate what you want to be known for — your personal brand? Digitally Disguised Your vanity search does not match any documents. Digitally Dissed Entering your name into a search engine yields little about you on the Web, but what exists is either negative or inconsistent with how you want to be known. Digitally Disastrous There is much information about you on the Web, but it has little relevance to what you want to express about yourself. 15 Ways To Build Up Your Startup’s Reputation. There’s no better way to build your startup’s reputation than by promoting your startup online. These days, your online Internet reputation is your reputation. Every startup should start building its own reputation before being forced to build one in defensive mode.
Competition is heavy these days; a savvy startup is one that uses every possible advantage, especially the internet advantage, to build a sterling reputation. 1. Claim Your Online Identity Put out every possible effort to obtain your preferred domain nameEstablish business accounts in various common blogging platforms and social media networks. 2. Generate positive content to keep negative content off your Google search results page. 3. 4. 5. 6. Do not ignore questions if you’re not able to answer them immediately. 7. Document your answers neatly in a well written blog post and upload it on your blog. 8. Remember that you are a virtual unknown and that you have to demonstrate you’re trustworthy. 9. 10. 11. 12. 13. 14. 15.