Consumers and creators. Fifty years ago, the ratio was a million to one. For every person on the news or on primetime, there were a million viewers. The explosion of magazines brought the ratio to 100,000:1. If you wrote for a major magazine, you were going to impact a lot of people. Most of us were consumers, not creators. Cable TV and zines made it 10,000 to one. You could have a show about underwater spearfishing or you could teach people to make hamburgers on donuts. And now of course, when it's easy to have a blog, or an Youtube account or to push your ideas to the world through social media, the ratio might be 100:1.
What does the world look like when we get to the next zero? How to Use Guest Blogging to Grow Your Blog Exponentially. How to Create World-Class Content by Never “Writing” Again. How to Find Article Writing Ideas. Article marketing is one of the most powerful tactics to enhance your site’s visibility in search engines, get traffic, create brand awareness, acquire backlinks and build expertise in a niche market. But your article marketing efforts can bear fruit only when you devote adequate time to create articles which are engaging, unique and problem-solving. All depends on whether you have the ability to come up with interesting topics to write on. Many companies have tried article marketing strategy, but they have failed. There are some who have success stories to share. Ideas. Well, let’s have a look at some of the key tips which you can use to create compelling articles and lead your article marketing efforts to success.
Answer Product or Service Related Questions If you are an active listener, you can pay some serious attention to the questions that your customers have about your company’s products and services. Analyze Popular Headlines Read Popular Blogs in Your Niche Do Some Keyword Research. 5 Steps to Establishing Yourself as an Expert Online and Off. There’s a lot of talk in the marketing blogosphere about the importance of setting yourself apart from your competition–about how to be taken seriously, you must establish yourself as an expert in your field.
And while that’s all well and good, no one ever really tells you how you’re supposed to establish yourself as an expert. What goes into becoming an “expert” and how do you know if you’re doing it right or you’re just spinning your wheels and getting no brand karma? What should small business owners do to help brand themselves as authorities that users will trust? Below are five tips: 1. Start Small: I’m sure there are a number of things you want to brand yourself and your company as being an expert on. 2. 3. 4. 5. Above are five tips I’d recommend to put yourself on the path to becoming an expert in your field. How To Talk So Your Target Audience Will Listen. 12 Things to Do After You’ve Written a New Blog Post. Guy Kawasaki on How to Create Enchanting Content: Podcast. 7 Steps to an Email Opt-in Page That Works. Shocker! The internet is not egalitarian, popular forum posters have it easy. An egalitarian Internet?
Not so, UGA study says Athens, Ga. – The Internet is often thought of as a forum that enables egalitarian communication among people from diverse backgrounds and political persuasions, but a University of Georgia study reveals that online discussion groups display the same hierarchical structure as other large social groups. "About 2 percent of those who start discussion threads attract about 50 percent of the replies," said study author Itai Himelboim, assistant professor in the UGA Grady College of Journalism and Mass Communication.
"So although we have this wide range and diversity of sources, only a few of them are actually attracting attention. " Himelboim, whose latest findings appear in the early online edition of the journal Communication Research, examined discussions among more than 200,000 participants in 35 newsgroups over a six-year period. "For the news media, these findings are pretty encouraging," Himelboim said. HOW TO: Create Your Own Customized Short URL. While the rest of us were copy-and-pasting mumbo-jumbo from URL shorteners into our Twitter accounts, sites like The New York Times were smugly tweeting their links using shortened URLs like "nyti.ms. " Frankly, this made us a little jealous. But now, Bitly makes it easy for the average Joe Blogger to create a custom short URL for free. You don't even need to own a site that gets about 17 million unique visitors per month. A custom shortened link is great for building a personal or business brand, as readers know exactly where it will lead when they see it shared on social networks. 1.
There are a number of services you can use to find an available URL, but the most convenient for finding a short URL is Domainr. Your URL will need to be fewer than 15 characters in order to work with Bitly. 2. If you don't already have one, it is free to sign up for a Bitly account. Sign into Bitly, and select 'Settings' from the pull-down menu at the upper-right corner of the page. 3. 4. Expat Career & Business Success Tips - Expat Careers & Businesses: How To Stand Out in the Global Marketplace - Part 1 of 5. The easiest and most satisfying path to professional or business success is using your unique value to meet the needs of your target employers or market. This is the reason why personal branding is at the core of my work. Personal branding is not about constructing an image that will appeal those you want to hire you.
It's about unearthing and communicating the unique combination of qualities, abilities and strengths that make you exceptional. The value that this combination can create will help you naturally stand out from them competition and attract those who need what you offer most. Much of our unique value comes from our natural abilities, qualities and strengths. However there are pieces of our unique value proposition that can be developed and even transformed with the right amount of time, energy and strategy. The first of these five areas is education and training. EDUCATION and TRAINING Of course experience is very important.
Stay tuned for parts 2 and 3! Or share with others? Expat Careers & Businesses: How To Stand Out in the Global Marketplace – Part 2 of 5. This post is the second in a series discussing how expat professionals and entrepreneurs can stand out in the global marketplace. Before reading this article, I invite you to read Expat Careers & Businesses: How to Stand Out in the Global Marketplace – Part 1. The second strategy for standing out in the global marketplace is through media or industry recognition. Given the global war for talent and trends like telecommuting and working via VOIP and videochat, you are competing in the global marketplace even if you are looking for a job or business locally. With such a phenomenal increase in competition, how can one be found and stand out? Pursuing industry or media recognition is a very effective way to differentiate yourself from your competition. Consider the ratio of people in any given industry to those who have been recognized by industry leaders or the media and it would be hard to argue otherwise.
Why? Even with a powerful message, why would people listen and take me seriously?