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For so many small business owners generating leads, converting customers and creating a predictable flow of business is a constant battle. While there are many reasons for this, the primary one is that most small businesses focus all of their marketing attention on selling when they should really focus every fiber of their being on creating a better customer experience. The best way to generate more leads is to create a customer experience that makes people talk.
The product/market grid of Igor Ansoff is a model that has proven to be very useful in business unit strategy processes to determine business growth opportunities.
One percent. That's how many you get if you're lucky. One percent of the subscribers to the Times read an article and take action. One percent of the visitors to a website click a button to find out more. One percent of the people in a classroom are sparked by an idea and go do something about it. And then!
The best strategies to develop loyalty in your brand, increase conversions and dramatically grow a community of ACTIVE followers So maybe you’ve begun developing a small but growing community of interested online “fans”. Hopefully you’re building your dedicated community of fans by being a “trust agent” (Chris Brogan), delivering value and dedicating yourself to “being remarkable” (Seth Godin). But, once you’ve begun to develop this “fan community” what are the best strategies to increase loyalty, keep them active & create conversions? The marketing guru’s who’ve built hundreds of thousands of people on their “fan lists” for years would say “market them hard!”. Yet you know internally that you shouldn’t be spamming them relentlessly (because you know how it feels to be pitched multiple times a day) with an attractive, shiny headline “spinner bait” being trolled along the top of the email marketing water to lure you into clicking & buying their stuff.
Last year, I spoke to author, Entrepreneur.com writer and social media expert Starr Hall . We discussed who the best people were to target and how to use all of my platforms and relationships to get the best coverage and promotion. In talking about people to target, Starr said: “Make sure they are master marketers.” That really got me thinking about people in my networks who have a great brand, credentials and credibility, degrees and accomplishments–but aren’t engaged in their own self-marketing and promotion. They are not taking the lead on branding themselves through online communities, email marketing or at least a Facebook page.
Location Based Marketing
Mobile Marketing on the rise
-Our guest blogger- Jay Conrad Levinson is the author of the best-selling marketing series in history, “Guerrilla Marketing,” plus 30 other books. His books have sold 14 million copies worldwide. His guerrilla concepts have influenced marketing so much that today his books appear in 41 languages and are required reading in many MBA programs worldwide. He was a teacher and sounding board for The Shift Doctors ( Tracy Latz, M.D. and Marion Ross, Ph.D. ) ; and after many discussions strongly encouraged us to publish a book (soon to be released) designed to assist people who struggle with implementing tools learned in business or entrepreneurial coaching programs due to self-sabotage. For more on Jay Conrad Levinson visit www.gmarketing.com Guerrilla Direct Response
She didn't vote because she was afraid her candidate would lose. He complains that the blog is being published too often and doesn't want to read some of the posts if he's not going to be able to keep up with all of them. They don't want to buy insurance for their business because the policies are too complicated and they might buy the wrong one. The family doesn't travel by plane any more because the whole endeavor is filled with apparent pitfalls.
Posted by John Paul in Internet Marketing Yea, I know that title is hard to believe, trust me I wouldn’t have believed it myself before Saturday. I have been in the Internet Marketing for about 4 yrs, and doing pretty well with it, but I believed that to do REALLY well you first needed a big list or have to be close to the top marketers. Now as I said in the title, I do NOT have a big list… I actually have always known the importance of building a list, but I never made a strong effort with it until few months ago. I’m also not close to any top marketers, (wish I was..Haha) If you’re a blogger and wondering what this has to do with you, trust me, it has EVERYTHING to do with you.
Posted by John Paul in Traffic Today I wanted to share my Top 50 places to advertise your website or sales pages. People are always asking me where I advertise, and where they can advertise that doesn’t cost an arm and a leg and a few fingers..lol, so I decided to put together this list for you. I have personally advertised on most of these, the rest were used by close friends/biz partners that I trust. They are all great for generating traffic to your website.
Are you looking to get the attention of experts in your industry? Who writes the books your readers like to read? Experts do.
Twitter is special in its own little way. So special in fact, that it managed to give Google a run for its money through its real time capabilities. That’s just the tip of the iceberg though because it can do a lot of things for Internet marketers as well. In this post, I’ll be talking about how you can use Twitter to drive in the lifeblood of any online business: traffic.
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” ~ David Ogilvy David Ogilvy is one of the greatest ad men ever. His contributions to the marketing industry are incalculable. And anyone in advertising couldn’t imagine a world without his iconic ads.
I spent an inspiring afternoon with Charles of Cubic Promote who is one of my clients and we discussed how he could optimize his social media marketing including his blog. He is one very savvy businessman and is using his 23 blogs to optimize his website for search engines in ways that are producing top keyword ranking results. Just like our company his brands marketing strategy doesn’t rely on cold calling but inbound marketing by making his site so visible on the web that clients call him. ( by the way I hate cold calling, always have and always will). This post started with an article earlier this year on “ 30 Tips To Make Your Companies Blog Rock ” and I had quite a few comments by readers and so added more tips on other keys to making a blog successful. I then added to that post with some ideas from readers and more of my own with a post titled “ 50 Ways To Optimize Your Blog “.
Top 3 Tips To Gain Trust From Your Tribe Posted on 14. Apr, 2011 by Ashley Porter in Personal Growth
Photo by FireChickenTA99 If you are using online marketing, you want to be found, right? Everyone is looking for the easy way to do that.