background preloader

Information Product Creation

Facebook Twitter

Be an Information DJ - Matthew Lieberman. By Matthew Lieberman | 1:02 PM November 27, 2012 When President Obama considers how to mobilize opinion and persuade Americans to support his agenda, we can be sure he’ll want to tap the power of changing minds by understanding what makes ideas go viral. In building support for tough, difficult issues such as deficit reduction and tax policy, the Obama team will want to know more about how buzz works in the brain.

At the Neuroleadership Summit 2012 held in mid-October in New York City, Art Kleiner, editor-in-chief of Strategy+Business magazine, joined me as we presented research casting new light on conventional thinking many of us have about buzz. Significantly, we’re finding out that what makes ideas contagious has more to do with how we think about ideas than what we want to achieve with them. Buzz is extraordinarily important because as social beings humans crave communication, and buzz spreads ideas like wildfire. Memes are ideas, and ideas aren’t ideas without people. Author Expert Marketing Machines - become a highly-paid, in-demand expert. Hit The "Like" Button and leave a comment below: Please note: submitting a blog comment (below) will restart the video. Leaving a Facebook comment (right) will not restart the video.

Contest information: Full details of the contest will be available in Video #2. Click here to get the Kindle Version! Author Expert Marketing Machines will show you... How you can increase your value and what you get paid by 2x-5x quickly Gain access to affluent customers And give you the tools you need to get paid for your KNOWLEDGE, not your TIME. The book is filled with great ideas that you can use right away as a small business owner, entrepreneur, author, expert, speaker, consultant, coach or creative type.

What others are saying… This video series shares unique case-studies of several individual Cross-Channel MOJO, Instant Customer and Main Street Marketing (CCM, IC and MSMM) members. None of these case-studies in any way represent the "average" or "typical" CCM, IC and MSMM member experience. Denise Gosnell: How to Make Money While You Sleep... While Everyone Else Complains About the Recession. Last year, my dream home was struck by lightening, and caught fire right above my 6-year old daughter's bedroom. Thankfully, we all escaped without injury. I don't know how I could have survived that disaster financially if I worked for someone else, especially given the current state of the global economy.

It took so much time to deal with settling the insurance claim, replacing our worldly belongings, and finding a new home. But because I own multiple businesses that generate recurring income, I was able to keep money coming in the door even while I was out dealing with the disaster. And even today, I continue to generate recurring sales while the news media and everyone else complains about the recession. Don't get me wrong. The recession is real. You can create your own revenue streams that flow into your bank account even during a recession. It doesn't take any more work to create something that is residual than it does to create something you are just paid for one time. Good luck! Internet Marketing Evolution! Is This The DEATH Of The OptIn List As You Kn... Is there an easier way to develop a community of customers? The answer is YES and I can prove it! So you’re starting a website that you would like to eventually get conversions for an information product, affiliate ads or even maybe for a business opportunity.

You’ve been told that the only way to do that is to generate traffic and grow a list of people who opt-in and subscribe to get information from you. For new internet marketers this can be a daunting task. But let’s think about how the subscriber list has evolved. The purpose originally was to convince those in your target market to allow you to send them information that they were interested in, allowing you to have them get to know you, thereby trusting the email marketing of products you would promote and develop a community of loyal followers that buy what you recommend. Say Hello To The Evolution Of Internet Marketing!

So you have auto searching, auto-following and unfollowing set daily and you then basically leave it alone.

Books

Information Products for Authors: How to Create and Profit from Ebooks, Workbooks, Teleseminars and More (Part 2) | Authority Publishing | Custom Publishing for Nonfiction Books | Sacramento, CA Publisher. As you learned from Part 1 of this series , when it comes to creating information products – whether a free report that you give away for new subscribers to your mailing list or a revenue-generating product such as a special report or series of recordings – information products can have many advantages for authors.

You can use them to compliment topics from your books, thus attracting new readers while you increase revenues. To increase your chances of success, start by doing a bit of research and planning prior to product development. Following are the steps you can take. Start by listing the questions you are asked most often by your readers. If you find yourself answering the same questions repeatedly, consider that insight into potential product development opportunities. Also make a list of any topics that you didn’t cover in your books that you think readers would enjoy. Survey your audience–not your friends or your family, but the people you most want to reach.