What Makes A Great Curator Great? How To Distinguish High-Value Curation From Generic Republishing. Today content curation is "sold", promoted and marketed as the latest and trendiest approach to content production, SEO visibility, reputation and traffic building.
But is it really so? Is it really true that by aggregating many content sources and picking and republishing those news and stories that you deem great is really going to benefit you and your readers in the long run? Is the road to easy and effortless publishing via curation tools a true value creation business strategy, or just a risky fad? How can one tell? Photo credit: theprint Let me clarify a few key points: 1. 2. 3. 4. For these reasons, I think that much of the apparent new curation work being done is bound to be soon disappointed by the results it will gain. Highly specific news and content channels, curated by passionate and competent editors will gradually become the new reference and models for curation work.
Why Content Marketing Is King. When it comes to marketing strategies, content marketing has just been crowned king, far surpassing search engine marketing, public relations and even print, television and radio advertising as the preferred marketing tool for today's business-to-business entrepreneur.
Late this summer, HiveFire, a Cambridge, Mass. -based internet marketing software solutions company, surveyed nearly 400 marketing professionals about the state of the business-to-business, or B2B, market, and discovered that marketers are retreating from traditional marketing tactics such as search marketing and have made content marketing the most-used tactic in their brand-enhancing tool box. Fact is, according to HiveFire's B2B Marketing Trends Survey Report, twice as many B2B marketers now employ content marketing as they do print, TV and radio advertising, according to the survey.
So what exactly is content marketing? How have you used content marketing to enhance your brand? Photo: Thomas Pajot/Shutterstock. Hand-Picked Content Is Marketing Gold. Image by Getty Images via @daylife As people get used to the new Facebook “newspaper” angle (“we want to be your personal newspaper”), the masses are going to get a taste of what content marketers have been onto for quite awhile.
News aggregators are fine tools for personal curation and research. Some are better than others. And no one really knows yet how Facebook is actually picking the “news” to show its users, so the jury is out on that one. But no aggregator or algorithm will ever trump hand-picked, people-powered curation. Every serious content site uses curation. When a human does this job instead of a computer program, it is obvious which results are better for the consumer. There is a big need for curation of all types as we all deal with the ever-increasing deluge of data on the web. Cleaning Up Your Readers’ Lives With Curation. Image by bunchofpants via Flickr There’s nothing more satisfying in the office than sitting down to clean off your desk.
Well, the sitting down to do it part isn’t always fun, but the end result is! Everyone has a different system of organization, but the sort-and-pile method runs through any good system. Picture your desk in disaster mode: bills,statements,magazines,catalogs,newsletters from charities you support,notifications of massive lottery winnings,other junk mail When you get around to organizing this, you prioritize things. The end result is a desk with a lot of surface showing again, with neatly stacked piles of mail and files you have made sense of. Image by Amanda Schutz via Flickr. 9 Marketing Lessons From Triberr — SocialMouths. The Curation Economy and The 3C’s of Information Commerce Brian Solis.
InShare1 Several years ago I had the privilege of working with Steve Rosenbaum, author of Curation Nation.
Back then Steve was already vested in the future of online curation and his grande conquête was playing out with Magnify.net, a realtime video curation network. At the time, he was also a staple at some of the tech industry’s most renown conferences sharing his vision for social, video, and curated content. As Steve was completing his new book, he asked if I would write the foreword. At the time I was finalizing the new version of Engage! I share this digital foreword with you here… The Curation Economy and The 3C’s of Information Commerce I always appreciate when a very complex and important subject is simplified to ease understanding. Forrester Research tracked how people adopt and use social technologies through its Technographics research. Creating original content, consistently over time, is daunting. The Rise of Short-form Content Creators Let me explain.