Use Foursquare to Catch a Pair of Jimmy Choos. Jimmy Choo, a world-renowned footwear brand, is organizing a real-time treasure hunt around London via Foursquare.
One pair of Jimmy Choo trainers will check in at various locations and those who follow the campaign and are lucky enough to arrive at a venue before the trainers leave will get to pick a pair in the style and size of their choosing. Contestants must be at least 16 years old. The sneakers — and, presumably, the marketing minion assigned to carry them around — are checking in at trendy spots such as Lounge Lover, The Hummingbird Bakery and the members-only Mortons. The campaign is Jimmy Choo brand's first foray into social media marketing; a rep said they wanted to use Foursquare to engage fans both online and off. She also believes that this is "the first time Foursquare has been used to check in an object (rather than a person) at locations.
" Gemey Maybelline teste la géolocalisation, que la chasse commence ! Avec Make-up, Stand-up, Shiseido lance une opération de géolocalisation sur Facebook Place et Foursquare. Annoncer ici Après avoir testé la réalité augmentée il y a tout juste 1 ans, la marque de japonaise cosmétiques se prête au jeu de la géolocalisation via Facebook Places (une première pour une marque premium) et Foursquare pour lancer sa nouvelle Collection maquillage.
Ainsi, samedi 19 février prochain, entre 9h30 et 20h, tous les possesseurs de Smartphone se géolocalisant avec Facebook Place ou Foursquare sur le « Podium Shiseido – Galeries Lafayette Haussmann » auront une chance de gagner la nouvelle Collection Maquillage.