Social Media for Pharma
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Over the last few years, I've been trying to figure out the balance of managing multiple Twitter personalities. That's not quite as diabolical as it sounds, as my main challenge is finding the right way to manage different feeds for different types of entities. There's my own feed, my work feed, my podcast feed, and other miscellaneous feeds. This is not a new or unique problem to have, as many people who manage social network presences struggle with the same. Over the last year specifically I've danced between both CoTweet and HootSuite , two application that promise to help solve this problem for businesses as well as individuals with a lot of irons in multiple fires. In truth, I used to be a huge HootSuite fan and then switched to CoTweet after the former updated its interface about a year ago.
Twitter Usage In America: 2010 is a new report derived from the Edison Research/Arbitron Internet and Multimedia Series. This study presents three years of tracking data from a nationally representative telephone survey (via landline and mobile phone) of 1,753 Americans, and was conducted in February 2010. This report details new data on the awareness and usage of Twitter, along with user demographics, status updating behaviors, brand following activity and even an early look at location-based social networking. The study was originally presented on Thursday, April 29th, in an online presentation. Highlights of the study include: