Competition Getting Tougher In China For Apple iPhones. Apple’s Innovation Problem. Apple CEO Tim Cook has a very tough job. Not only does he have to run the most valuable tech company on the planet, but he has to follow one of the greatest chief executives in history. Is he up to it? I’m beginning to think he’s not. There have been some missteps, of course, like some earnings releases that disappointed investors, the maps debacle, the continued lack of Near Field Communication (NFC ) or an Apple TV, but that’s not why I’m having doubts. I find it easy to believe that those things would have happened if Steve Jobs were still around (well, except for maps, maybe). Focus or Tunnel Vision? I first began to have doubts when I read Mr. Creativity and innovation are something you can’t flowchart out.
In just a few sentences, he encapsulates both why Apple has been so enormously successful and also why its future is so precarious. Innovating The Apple Way In Walter Isaacson’s acclaimed biography of Steve Jobs , he recounts the story of how Steve Jobs decided to build the iPad.