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HOW TO IMPROVE YOUR SEO EFFORTS: KNOW WHAT’S EFFECTIVE AND WHAT’S NOT. Online marketing isn’t as easy as some people think.

HOW TO IMPROVE YOUR SEO EFFORTS: KNOW WHAT’S EFFECTIVE AND WHAT’S NOT

There’s a lot of chaff to sift through, and online marketing gurus have been trumpeting their knowledge of SEO for years. This has led to the accumulation of a lot of information about online marketing and SEO. Learning how to improve your SEO efforts involves knowing whether a piece of advice is worth following or not. An article by Ron Johnson in Business 2 Community illustrates a few examples. Mobile SEO Marketing: Are You Keeping Up with Google’s Latest Updates? Through their profound influence in the technology industry and their constant innovations and updates, Google has transformed the SEO marketing industry.

Mobile SEO Marketing: Are You Keeping Up with Google’s Latest Updates?

Google Search, with its ever-changing algorithms dictates how businesses and digital marketing professionals optimize websites and web pages. Those who play by Google’s rules are more likely to see their web properties displayed prominently on the organic portion of the SERPs when targeted keywords and keyword phrases are typed by users. On the other hand, with the growing sophistication of smartphone technology, it’s no longer enough for digital marketing professionals to ensure that their clients’ websites are built and optimized for desktop, as they also have to ensure that their clients’ websites are mobile-friendly and mobile-optimized. White Label SEO Services: Four SEO Tactics to Implement this 2015. Online marketers know that SEO is constantly evolving in response to major changes to the search engine algorithms.

White Label SEO Services: Four SEO Tactics to Implement this 2015

Google has made strides to improve its organic search results by releasing the Penguin, Panda, Hummingbird, and other algorithms. These algorithms have reduced the number of spammy, irrelevant, and low-quality results in the organic portion of the SERPs. Panda—which was released in February 2011 and has since undergone numerous iterations—works to reduce the rankings of low-quality sites that provide “thin” content. Meanwhile, Hummingbird—which was released around August 2013—can be described as a major breakthrough in conversational search. According to the article, “Four SEO tactics to Embrace in 2015”, which was published on the Hubspot blog, “With Hummingbird, Google proved that they now understand what your page is about; they know the topic of the page, how unique the content is, and how well it’s written.”

SEO Marketing: Delivering Content via Proper Distribution Channels. Marketers know that to succeed in content marketing, they need to provide their readers with valuable content.

SEO Marketing: Delivering Content via Proper Distribution Channels

However, as outlined in a Kissmetrics blog post, providing valuable content is just one part of a two-part rule. The second part of the rule entails delivering content to the people who will find it valuable. SEO Reseller Services: Basic Elements to Succeed in Online Marketing. Frequent developments in search engine optimization (SEO), plus the daily rigors of managing business activities, means that many business owners feel intimidated by SEO.

SEO Reseller Services: Basic Elements to Succeed in Online Marketing

Measuring the Success that SEO Services Give to Business Websites. Koozai highlights that identifying and understanding the goals of your client’s site is necessary before you can effectively measure the success of the SEO campaign.

Koozai highlights that identifying and understanding the goals of your client’s site is necessary before you can effectively measure the success of the SEO campaign. For many websites, the goal is relatively easy to see and will probably fall into two categories, namely: sales and revenue (online product sales, service bookings, and the like); or inquiries and leads (phone calls, contact form completions, etc.). – seomarketingmachine

For many websites, the goal is relatively easy to see and will probably fall into two categories, namely: sales and revenue (online product sales, service bookings, and the like); or inquiries and leads (phone calls, contact form completions, etc.).

Measuring the Success that SEO Services Give to Business Websites

For some, though, it may not be as simple. Regardless, you have to be clear on what the goals are. Unsure on How to Improve Your SEO? You Can Start by Following Trends. When it comes to marketing these days, you almost can’t mention the term without the word “Internet” accompanying it.

Unsure on How to Improve Your SEO? You Can Start by Following Trends

According to Business 2 Community contributor, Richie Contartesi, in his article entitled “SEO Best Practices and Trends for 2015,” the Internet is considered a huge factor on how marketing is currently performed, making the latest SEO trends vital benchmarks in keeping one’s marketing edge. Here’s why: traditional “push marketing” is gradually being replaced by more cost-effective inbound marketing strategies like SEO. Inbound marketing is meant to drive targeted audiences towards a business. Fundamentals of SEO Marketing You Should Know and Master from Day One.

Link building is an integral part of any SEO marketing effort, though it has received quite a bad reputation these days. An article on Forbes entitled 7 SEO Fundamentals More Important Than Link Building makes mention of an instance when Google’s John Mueller questioned the overall legitimacy of link building as an SEO strategy, based on evidence from the Penguin algorithm update. – seomarketingmachine

Reliable SEO Services Offer Tips and Strategies to Implement This Year. Moz contributor Rand Fishkin points out that in the past few years alone, SEO has undergone several changes.

Moz contributor Rand Fishkin points out that in the past few years alone, SEO has undergone several changes. Search engines are always changing and evolving for the better to provide an improved search experience for users. Google, in particular, understands that their users are more interested in finding quality and engaging content, and their numerous algorithm updates have made Google searches as natural as asking someone a question. – seomarketingmachine

Search engines are always changing and evolving for the better to provide an improved search experience for users.

Reliable SEO Services Offer Tips and Strategies to Implement This Year

Google, in particular, understands that their users are more interested in finding quality and engaging content, and their numerous algorithm updates have made Google searches as natural as asking someone a question. With the gradual evolution of Google comes changes in SEO, and some tactics which might have worked before might not work now. Professional SEO Marketing Goes Hand in Hand with Quality Content. The online marketing landscape in 2015 largely focuses on content marketing.

The online marketing landscape in 2015 largely focuses on content marketing. The key to this approach is to provide relevant content that addresses the needs of potential customers, and showing how your company’s role in the industry can help answer those needs. – seomarketingmachine

The key to this approach is to provide relevant content that addresses the needs of potential customers, and showing how your company’s role in the industry can help answer those needs.

Professional SEO Marketing Goes Hand in Hand with Quality Content

Content marketing strategists understand that content and search engine optimization are not independent of each other, rather, SEO can enhance the value of content to drive traffic to a business’ website. To accomplish this, however, you need the help of a knowledgeable SEO marketing specialist to help you get the most out of your online marketing campaign. It’s All about the Traffic Although content is fast becoming the focus of many companies in the online marketing realm, SEO and paid search experts are still much sought-after. Like this: Like Loading...