Do Your Headlines Grab Your Readers? - Cadiatech. If not, you may be losing more traffic than you think.
A recent study found that the more explicit a headline is in terms of reader takeaway, the more likely the reader is to click on it and actually read the content. Every Piece Counts. SEO & Social Media In The Real World. As if it were not enough that SEO marketing is complicated by social media use, pay-per-click campaigns and link building, experts now say that the entire spectrum of marketing strategies does not hinge on any single element.
Rather, marketing depends on understanding that users are operating multiple devices and platforms simultaneously and knowing how to tap the potential of each of these markets as well as how they all interact. Marketing is, in other words, more than the sum of its parts. This synergistic relationship is complex, and many SEO strategists who are experts in handling a single factor at a time become lost when considering the totality of all the factors influencing the buying decisions of today’s public. 3 Surprising Facts About Worldwide Use of Microsoft SharePoint. Microsoft SharePoint has been available to businesses for several years, and this collaboration tool has had a profound effect on the business world in many different ways.
Enterprises with multiple locations and teams of people who may not even work for the same companies are able to work together in real-time to accomplish what they need to get done faster than ever before. Microsoft SharePoint is one of those products where you don’t really know what you have until you get used to using it, and then you wonder how you ever got along without it. SharePoint 2013, according to many reviews, is only building on its already world-renowned reputation. Now that SharePoint has been available for over a decade in different forms and versions, it may be a good time to take a step back and to look at just how important this tool is for the business world and how it operates. Below you will find three interesting and surprising facts regarding the use of Microsoft SharePoint around the world.
SEO Industry Changes - Cadiatech. What has happened to the SEO industry in the past few years?
It is easier to say what has not happened: it has not remained static. The changes in SEO strategy have been so fundamental and far-reaching that it is safe to say that SEO is not the same industry it was ten years ago. Are You Getting the Most Out of Your SEO? - Cadiatech. There are many more types of marketing tools available today than there were a few years ago.
Two of the most important for service industries such as law offices are press releases and social media. Press Releases—Do I Need Them? Service industries benefit particularly from the power of the press release. Almost any news story that applies to the type of service offered by a firm can be turned into a press release that highlights the skills of that particular group. What Do SEO People Actually Do? - Cadiatech. If you are considering “SEO” for your website, you probably have some questions.
The first ones might be, “What in the world is SEO and what is it you actually do?” For the lay person, SEO can be very confusing. Here is a primer to give you some information to make a decision on whether SEO is right for your company. (Hint: It probably is.) SEO stands for search engine optimization. Not Again! Businesses Less Than Impressed with Facebook Changes. It seems we just got word that News Feed was changing in Facebook when we have been hit with yet another series of changes in the visibility of posts.
Business owners who are relying on Facebook to reach potential clients are already complaining about the new format and struggling to understand the changes that can impact the way social media is used in advertising a brand, company, firm or individual. What Happened To My News Feed? Facebook has changed its News Feed ranking algorithm once again, pushing some stories down to the bottom of the News Feed page people see when they first visit the site. This is apparently an effort to mimic some of Google’s algorithmically-based results and to reward stories that get a great number of “likes” or “shares.” According to Facebook, testing with a small number of users showed positive results from the new changes. Don’t Be Modest! Event Sponsoring Key To Increasing Engagement. When you were a child, were you told that it is rude to take credit for your good actions?
While your parents may have told you that it negates the value of what you have done for someone if you brag about it, there are exceptions to that rule. It is no doubt true that you should be appropriately modest in most social situations, but in advertising you should gain benefits from your good deeds. If there is ever a place to give yourself a pat on the back, social platforms are that place. You should be using social platforms such as Facebook, Twitter, LinkedIn and other popular sites to push your brand or your firm’s image, and that includes the great things you have done to benefit your community.
However, many legal firms simply use these media to send out the same old tired content. What Do You Mean I Have To Pay For It? - Cadiatech. If your SEO expert has not yet discussed paid social media advertising with you, hang on to your hat: the latest trend is to spend at least a portion of your advertising budget on social media channels rather than the old “pay-per-click” and targeted content aspects of paid marketing.
Google now even says that the links you obtain from these sites are among the most valuable to your business in terms of driving traffic to your website. So, the current hot topic is: should I pay for social media advertising such as press releases? The Oldest Profession: Press Releases and Paid SEO Firms have been paying for press releases for some time, so let us start with this familiar context. In the past, your content writer wrote a press release with keyword anchor text that lead to your website, you paid to release the PR on a service and that was that.
Making It Richer: Adding Rich Media To Your LinkedIn Profile. LinkedIn has become one of the fastest-growing business-oriented social networks on the Internet.
With 225 million users, business professionals cannot afford to be out of the loop when it comes to being a part of the growing LinkedIn community. However, until May, users who wanted to add visual media such as photos or videos and easy-to-follow links to their profiles had a great deal of difficulty with some formats. Now, with the addition of rich media capabilities, it has become much easier to boost a firm or an individual with LinkedIn visibility. So You Want A Great Facebook Page? Optimize for Search! - Cadiatech.
It seems everyone has a Facebook page, but few people or businesses know how to optimize their pages for search. Unfortunately, this means that a business’s Facebook page may not be delivering the content punch it could due to poor reach or lack of searchability by targeted groups. Microsoft SharePoint 2013 Changes the Game With New Mobile Apps. It’s really remarkable to think about just how fast the world of technology continues to change and advance. Devices and functionality that were considered ‘cutting-edge’ and ‘wave of the future’ just a few short years ago are now considered nothing more than obsolete. As such, companies that provide technology to a worldwide market need to be open to providing flexibility for the people and companies that will use their products and services.
Failure to adhere to a standard of flexibility will most likely lead to serious problems and perhaps an unfortunate inclusion in the obsolete file before too long. A Beautiful Day In Your Neighborhood? Building Online Communities. If you are like most law firms or other businesses, you may think of social engagement on the Internet as a matter of “setting up” a Facebook page or LinkedIn profile and sitting back and waiting for results. Unfortunately, it is not quite that simple. When you engage in social media marketing, you are not simply building a static advertisement; instead, you are building and managing an online community of followers whose needs and opinions evolve based on current events, your actions and their own perceptions. This means a lot of work, and many firms are just not up to the task of building or managing a group of this size.
However, you cannot ignore the brand loyalty you can build or the benefits to your company or firm of social media advertising. Please Remove Your Face! YouTube Kills Video Response - Cadiatech. As of September 12, users will no longer be able to leave a video response as a comment on a YouTube video. Google cites incredibly low response including a .004 percent click-through rate as a reason to cut the feature. Instead, YouTubers are being asked to focus on titles, hashtags and descriptions to engage audiences and get their videos seen. YouTube also promises that it will allow video creators to leave links in the comments section that leads to video content.
Stop That Bouncing! How to Solve the Pogo-Stick Problem - Cadiatech. As an SEO marketer, you have no doubt hung your head and torn at your hair when considering bounce rate. There is little that is more frustrating than to claw your way to the top of the SERPs only to fall back down due to high clickback rates on the part of users. Known as “pogo sticking” after the popular bouncing toy of decades ago, clickbacks ultimately hurt your search engine ranking and cause you to “lose face.”
Create In-Depth, Evergreen Content with These Great Tips - Cadiatech. Upworthy Proves That Great Content Smacks the Competition. Personalization and SEO: Marrying Users to Brands - Cadiatech. Legal Tweeters Get More Followers With Two Easy Steps - Cadiatech. Pass the Link Juice, Please - Cadiatech. It’s About The Goals, Not The Methods - Cadiatech. How To Succeed At Content Marketing - Cadiatech.
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Google and Duplicate Content: What Is Acceptable? - Cadiatech. Inbound Marketing and Content Assets: Make Your Pages Count. Making the Most of Sponsorship Opportunities - Cadiatech. Social Up: Facebook and Twitter Signals in Google Rankings. Figuring Out the Latest Facebook Algorithm Change. Can Guest Blogging Still Benefit My Site? - Cadiatech. The Question You Should Be Asking: What Is SharePoint? - Cadiatech. How Are Documents Shared on SharePoint? - Cadiatech.
So Much For Free Facebook! - Cadiatech. Is Keyword Ranking the Best Metric To Report? - Cadiatech. SharePoint Co-Authoring: A Wave To The Future - Cadiatech. How To Set Up The Perfect Marketing Strategy - Cadiatech. SharePoint Convention Features Bill Clinton - Cadiatech. SharePoint Does Five Things Very Well - Cadiatech. The Secrets to Building Great Content - Cadiatech. SharePoint Offers Varieties for Every Job - Cadiatech. Optimizing Local Reviews for Your Business - Cadiatech. SharePoint Adds Business Value - Cadiatech. How You Can Up Your Mobile Game - Cadiatech. Matt Cutts: A Funny Take On A Big Issue - Cadiatech. Rebranding Through Social Media - Cadiatech. How Does SharePoint Integrate With Office 365? - Cadiatech. Marketers Must Evolve in Competitive Future - Cadiatech. What Should Webmasters Do In Response to Penguin? - Cadiatech. SharePoint Makes Managing Metadata Simpler - Cadiatech. Content Marketing Truths to Help Business - Cadiatech. SharePoint Rolls Out OneDrive Changes - Cadiatech.
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SharePoint Solutions For Your Business - Cadiatech. SharePoint Allows Instant Collaboration - Cadiatech. What Is The Panda Algorithm Looking For? - Cadiatech. How Do You Do A Content Audit? - Cadiatech. Writing Great Content Is Possible - Cadiatech. Do You Know How To Read Your Metrics? - Cadiatech. SharePoint's Great Features - Cadiatech. Don't Become a Pigeon! - Cadiatech. SharePoint Simplifies Online Storage Management - Cadiatech. Keyword Analysis: Are You Looking For Keywords In All The Wrong Places? - Cadiatech. Down on the SharePoint Server Farm - Cadiatech. Google's New Panda Rollout Is Here - Cadiatech. SEO Myths That Can Hurt Your Business - Cadiatech. Integrate SharePoint and OneNote for Better Performance - Cadiatech. Geo-Targeting Local Landing Pages - Cadiatech. How Does OneDrive for Business Work? - Cadiatech. How Yammer Makes SharePoint Better - Cadiatech.
Can You Build Strong SEO Through Content Alone? - Cadiatech. Collaborating via SharePoint - Cadiatech. How Important is Social Media To Your Website? - Cadiatech. Apps Make SharePoint Even More Versatile - Cadiatech. Creating the Best Content For Your Website - Cadiatech. Using InfoPath With SharePoint - Cadiatech. Why You Should Not Ignore Local SEO - Cadiatech. A Look Back At The Year With SharePoint - Cadiatech. The Year in Review for Content Marketing - Cadiatech. Are You Ignoring a Giant SEO Ranking Factor? - Cadiatech.