CRM. Beyond digital - Connecting media and entertainment to the future. Connectedness is pervading consumers’ daily lives, and they continue to crave even more.
People check their phones continuously, virtually anywhere they find themselves. Maintaining their digital connections is more important than ever before. The new behaviors of connected consumers – which include social viewing, distracted viewing and viewing on demand – have greatly impacted M&E providers. To continue our understanding of changing content consumption and digital adoption behaviors, the IBM Institute for Business Value conducted its fourth annual Digital Consumer Survey in 2011.
We spoke with more than 3,800 consumers in six countries: China, France, Germany, Japan, the United Kingdom and the United States.
The 7 steps in Big Data delivery. Network World - This vendor-written tech primer has been edited by Network World to eliminate product promotion, but readers should note that it will likely favor the submitter's approach.
The Big Data trend represents the evolving need to process large amounts of data with a new crop of technology solutions that aren't necessarily your father's database. So, what does a company need to consider when contemplating getting started with Big Data?