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Consumers say: In tweets we trust. Consumers Engaged Via Social Media Are More Likely To Buy, Recom. New consumer research shows over 50% of Facebook fans and Twitter followers say they are more likely to buy, recommend than before they were engaged Boston, MA – In a recent study of social media usage it is clear that consumers who are Facebook fans and Twitter followers of a brand are more likely to not only recommend, but they are also more likely to buy from those brands than they were before becoming fans/followers. The study of over 1500 consumers by market research firm Chadwick Martin Bailey and iModerate Research Technologies found that 60% of Facebook fans and 79% of Twitter followers are more likely to recommend those brands since becoming a fan or follower.

And an impressive 51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow or are a fan of. Considering Facebook’s over 400 million users, the opportunity is great for social media marketers. For more information download the full report. The Growth of Social Media. Social Media Integration Drives Major Clicks for E-mail Marketer. E-mail messages that include options to share content on social media sites drive significant increases in click-throughs according to a new study released today by GetResponse, an e-mail marketing firm. Specifically, the study of 500 million e-mails sent using the service found that e-mails that included options like share on Facebook or Twitter generated a 30% higher click-through rate than emails without them.

Moreover, when e-mails included at least three different sharing options, publishers experienced a 55% higher CTR on average. Despite these findings, GetResponse reports that only 11.2% of e-mails actually offer three or more sharing options. That’s up a bit from stats published last year on the same subject, but still low considering what are becoming increasingly clear benefits of social media integration. At the same time, we’re seeing a quick move by e-mail marketing service providers into the realm of social. HOW TO: Use Social Media for Lead Generation. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

Social media is the top emerging channel for lead generation among technology marketing professionals surveyed in May 2010, according to the annual Unisfair marketing survey. Furthermore, 66% of respondents said lead generation was their top priority for 2010, with only 17% ranking brand awareness and 16% ranking customer retention as top concerns. The survey illustrated that marketers are beginning to rely on social media as a steady source of new customers. In another study, 51% of Facebook fans and 67% of Twitter followers said they were more likely to buy the brands they like on Facebook or follow on Twitter, strengthening the argument that social media is one of the most important emerging channels for lead generation. Continuously Point Users to Your Content Chong exclaimed, "Good content ought to be shared! "