If jobs were fun, they wouldn’t be called work. But especially for a younger generation of workers, that attitude is no longer cutting it. People want to feel connected and inspired by how they earn their living, but those jobs aren’t so easy to come by.
A new role in the evaluation of ideas When we talk about creativity, we talk about the emergence of a new idea, whether inside an organization or in another environment where we can possibly make part. Creativity is the process that we have to bring something new to our life and requires passion and commitment when, as authors, we intend to bring our idea to its successful implementation. This idea brings to our consciousness what before was not visible and this can happen when we collide other ideas or they woke up at a given time of observation.
We are all – or should be – familiar with Clayton Christensen’s work on The Innovator’s Dilemma, where he articulated the principles of disruptive innovation.
(This post was inspired by my conversation with Michael Roston of The New York Times. I’m deeply grateful for his insights.) I’ve been working on a diagram to anchor the digital-strategy conversations I have with clients.