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« SFR Market Place » vient compléter l’offre initiale de SFR Régie qui s’appuie sur les portails mobiles SFR (Vodafone Live, iPhone, Android) et ceux de ses partenaires (MTV, Allociné, Index…).
CPA - Cost Per Action - is a relatively new type of ad pricing that is starting to make some headway in the mobile world.
T-Mobile USA has ended its year-old exclusive search deal with Yahoo, and has replaced the company with its chief rival — Google (NSDQ: GOOG). The deal shifts the U.S. mobile search dominance away from Yahoo and in favor of Google, which now works with two of the top four carriers. The hand-off between Yahoo and Google was completed as recently as Wednesday, and when visiting the T-Mobile portal from a BlackBerry today, it showed Google as the prominent search provider at the top of the screen — not Yahoo (NSDQ: YHOO).
The Social Analyst is a weekly column by Mashable Co-Editor Ben Parr , where he digs into social media trends and how they are affecting companies in the space.
What made Google a multi-billion dollar company today will help the search giant pioneer the next revolution in mobile advertising: hyper-relevancy. Google AdWords enabled advertisers to target users with unprecedented precision.