« SFR Market Place » vient compléter l’offre initiale de SFR Régie qui s’appuie sur les portails mobiles SFR (Vodafone Live, iPhone, Android) et ceux de ses partenaires (MTV, Allociné, Index…). SFR Régie lance sa place de marché publicitaire mobile, avec 65% du revenu reversé aux éditeurs
CPA - Cost Per Action - is a relatively new type of ad pricing that is starting to make some headway in the mobile world. Greystripe Makes CPA Offer To
Yahoo Loses Exclusive T-Mobile USA Search Deal To Google | mocoN T-Mobile USA has ended its year-old exclusive search deal with Yahoo, and has replaced the company with its chief rival — Google (NSDQ: GOOG). The deal shifts the U.S. mobile search dominance away from Yahoo and in favor of Google, which now works with two of the top four carriers. The hand-off between Yahoo and Google was completed as recently as Wednesday, and when visiting the T-Mobile portal from a BlackBerry today, it showed Google as the prominent search provider at the top of the screen — not Yahoo (NSDQ: YHOO).
Optimisez vos campagnes pour mobile avec Google Analytics
The Social Analyst is a weekly column by Mashable Co-Editor Ben Parr , where he digs into social media trends and how they are affecting companies in the space. Could Apple Actually Beat Google in Mobile Advertising?
What made Google a multi-billion dollar company today will help the search giant pioneer the next revolution in mobile advertising: hyper-relevancy. Google AdWords enabled advertisers to target users with unprecedented precision. Google: the Future of Mobile Advertising? : Sparxoo