8 Types of Rich Media to Share on Google+ Simply Measured sur Twitter : "[NEW] 5 Lessons for #SocialMedia Managers from #SXSW: Simplymeasured. Twitter Introduces Lead Generation 'Cards' to Collect Leads From Tweets. Hold on to your hats, marketers, because we’ve got some exciting news that’s going to transform the way you use Twitter Ads.
A little background first: back in June, Twitter rolled out Twitter Cards, their name for the multimedia you sometimes see in expanded tweets on Twitter.com, Android, and iOS applications. Fast forward to today: Twitter released the Lead Generation Card, a new type of Twitter Card that will allow marketers to collect leads directly within the tweet. Users don’t even have to fill out a form -- their information (Name, email, and username) is already pulled into the card. They literally just have to hit "Submit" on the Card's call-to-action.
The Lead Generation Card is exclusively available as a feature of Promoted Tweets (a paid feature of Twitter Ads). Here’s what it looks like, courtesy of the Twitter Advertising Blog: Sopcial.com, convierte a tus clientes en tus mejores comerciales. 26 Ways to Use Visuals in Your Social Media Marketing. Have you noticed more photos on social networks? Do you have a visual component as part of your social media marketing strategy? Do you need some help in getting started or maintaining momentum in sharing more visual content and in creating a visual conversation with your audience? In this post, you’ll find 26 tips, an A-Z guide, for getting started with a visual strategy . 8 Ways to Track YouTube Video Performance. Are you wondering how to analyze the reach of your YouTube videos?
YouTube’s video statistics and analytics tools help you measure results of your videos. Why measure your YouTube marketing efforts using these tools? These tools give you the analytical know-how to help create improved branded content to more effectively get your videos: Discovered in organic search in both Google and YouTube resultsWatched by the largest and most relevant audience possibleShared across social networks, email and embedded on other websites. ¿Es posible medir el ROI en social media? – infografía.
El marketing en redes sociales es una tendencia cada vez más arraigada entre las empresas, pero no siempre es fácil evaluar el impacto que tiene una determinada campaña o una acción.
La siguiente infografía da algunas claves sobre cómo se calcula el ROI en social media, desde el alcance más básico, como el número de ‘me gusta’ a otros parámetros más complicados. El número de ‘me gusta’ en Facebook, los retweets en Twitter, las visitas y el tiempo que permanecen los usuarios en un contenido de redes sociales son algunos de los elementos que se han de medir. Esta infografía, elaborada por pagemodo.com, muestra algunas claves sobre cómo medir el ROI en esta nueva forma de hacer marketing. Mentionmapp. Follower Wonk: Twitter analytics, follower segmentation, social graph tracking, & more. f26f2209's Archive on #SEO Colombia Containing 4 Tweets. Facebook, Twitter Engineers Tweak Google's Social Search. A team of engineers, drawn from Facebook, Twitter and MySpace, have rebuilt Google to "focus on the user" and re-jigger Google's recent Search Plus Your World changes, which put results for Google+ pages above sometimes more relevant pages like those on other social networks.
"We created a tool that uses Google’s own relevance measure—the ranking of their organic search results—to determine what social content should appear in the areas where Google+ results are currently hardcoded," the site explaining the proof of concept says. The project, called Focus on the User, compares Google's new search results to those that would be, the engineers say, more relevant. QR Codes. 3 New YouTube Changes and What They Mean for Businesses. Are you thinking about doing more with YouTube?
In December of 2011, YouTube unveiled their latest design and navigational changes to the world. Although it was met with unbridled criticism from a virtual mob of YouTube fanatics, these changes are here to stay. Embrace YouTube’s recent makeover and their vision for the future of online entertainment. The Social Network that Stole Christmas. 5 LinkedIn Apps For Power Networking. Most people think about apps running on their smartphones, but we're seeing more and more web services launching app "stores" that allow you to beef up your account.
LinkedIn's list of apps is relatively small compared to other popular marketplaces, but what the site lacks in quantity it makes up in quality. The majority of LinkedIn apps are undiscovered gems, assuming you frequent the social network on a regular basis. Aside from custom apps, many developers are also starting to use LinkedIn's API to launch digital downloads to do everything from scan business cards to meet strangers for lunch. Here are five LinkedIn apps to get a leg up in the never-ending networking race. Cardmunch (iPhone; free) Ah, business cards. Tripit (LinkedIn; free) Tripit has been helping business travelers keep their flight, hotel, and rental car confirmation emails in a central spot for years now. Reading List by Amazon (LinkedIn; free) Marketing Grader by HubSpot.