Doing Marketing Keyword Research with Google Keyword Planner (Part 1): SEO Insights. Google discontinued their AdWords Keyword Tool on August 27, 2013.
However, similar functionality is now available in Google’s Keyword Planner, which is part of the Google AdWords dashboard (from now on, one has to be logged into their AdWords account to access it). How is the new tool different from the good old GAKT (Google AdWords Keyword Tool )? Many Web marketers regret that it’s missing some of the old functionality, while Google says the new planner is actually more advanced – you just have to know how to use it.
So, is this true? Let’s try to do SEO and PPC keyword research with the new Keyword Planner and see how it goes. What is now missing? Even though Google listed the changes that have been made on this page, I wanted to see it for myself, and here is what appears to be missing at a glance: Besides, when getting keyword ideas, your initial list now cannot go over 50 keywords as opposed to the previously allowed 200 search terms. What has been added? 1. 2. 3. 4. Conclusion. How to Perform Topical Keyword Research. The foundation to any successful online marketing strategy – content, social, or search – is keyword research.
Without it, how will you know what to target and base your campaigns around? Fortunately, it’s not that difficult to do. In this post, we’re going to look at how you can perform keyword research to find the best terms for your business and your content, from start to finish. Discovering Base Keywords First off, you are going to need some base keywords to start with. What would be one sentence you could use to introduce someone to your business? Within those answers should be some base keywords to start with that describe your business. SEO agency marketing agency content marketing conversion rate optimization social media strategy search engine optimization If your business is locally based, then you might want to take your base keywords and add cities / regions to them as well.
The Professional's Guide to Advanced Search Operators. Yahoo! Search Clues. Keyword Research for SEO: The Best Keyword Research Guides, Strategies, & Tips. Soovle - Let the web help. The Best Keyword Research Tool You Might Not Be Using. I love a good spreadsheet full of numbers and columns that I can filter and manipulate.
But when I begin keyword research it's not about numbers, it's about user intent and query syntax. It's about finding the right modifiers. Google Related Searches Google related searches is a powerful way to gather keyword intelligence. You'll find a subset of related searches at the bottom of search results but you'll want to use the advanced search option on the left hand menu to get full value from this feature. You may need to click the More search tools link to reveal this option. One more housekeeping note. Find Root Modifiers Related searches can help you quickly identify top root term modifiers. For the root term 'heart attack' you get a nice collection of modifiers. That's right, you get double the suggestions when using Google Instant with related searches.
Time to use your brain and collect the modifiers that make sense. Find Modifier Classes Find Term Synonyms Find Competitors You Are A Tool. Keyword suggestion tool — Google suggest scraper — Übersuggest.