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The foundation to any successful online marketing strategy – content, social, or search – is keyword research. Without it, how will you know what to target and base your campaigns around? Fortunately, it’s not that difficult to do.
Keyword research is an important component of search engine optimization.
I love a good spreadsheet full of numbers and columns that I can filter and manipulate. But when I begin keyword research it’s not about numbers, it’s about user intent and query syntax. It’s about finding the right modifiers. Google Related Searches Google related searches is a powerful way to gather keyword intelligence. You’ll find a subset of related searches at the bottom of search results but you’ll want to use the advanced search option on the left hand menu to get full value from this feature.