Track Website Traffic: 40+ Great Tools. The following tools will help you to better understand your website traffic, analyze and monitor all the visitors to your website. You will get access to vital information about your site’s audience. These tool will give you a clear picture of who is visiting your site or blog, how they found you, where they came from, what interests them and much more. Web Traffic Visualization ClickTracks offers intuitive, insightful analysis of your web site. It shows you campaigns, site navigation patterns, PPC, SEO and ROI stats instantly. Crazy Egg is a tool to supplement your analytics with stunning visuals and actionable data. Indextools provides e-business leaders accurate, insightful and timely intelligence about the effectiveness of their Web efforts, thereby helping them to increase sales, reduce marketing costs and provide a higher level of service to their customers and partners.
Intellitracker is the smart way to drive your business. Blog and RSS Feed Analysis Analytics Software Packages. 40 Epic Marketing Insights From Google [Data] Ever needed a compelling, reliable stat to help make a point, round out a blog post, or make your ebook even more data-driven?
Think Insights with Google, Google's new information and resource hub for marketers, has got you covered! Officially out of beta today, Google's new resource offers helpful tools, studies, trends, stats, and videos to give marketers the data they need when they need it. Use the Real-Time Insights Finder to gather information about your business' target audiences, or simply browse through the site's Facts & Stats. Pretty handy, huh? That's not all, so give the site a breeze-through, and start incorporating some valuable insights and data into your marketing efforts. We've found some pretty awesome marketing stats you can use, for starters. Internet Usage 1) In the last 4 years, the web has gone from 100 million websites to 250 million. 2) 75.5% of the US population uses the internet. 6) Nearly 50% of US internet users will redeem an online coupon this year.
Search. Inbound.org - Community-curated Marketing News. Zeitgeist. 4 Tips to Keep Your Website Ahead of the Curve. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
Sure, having a website for your business serves a practical need: to draw net-surfing users to your product or service. However, it's also much more than slapping on a run of the mill two-column template and calling it a day. Nothing kills an online buzz like a poorly designed or drastically outdated website. Dry and boring default templates, broken assets, confusing pages and invasive widgets do nothing but harm a page's style, which in turn reflects poorly on the company. 2012 is heralding a new wave of innovative web technologies and design, and a page that stays in step with these trends is bound to pique interest and lower your bounce rate. 1. Mail Chimp. A bold design can be obtained with very little money, especially for those who aren't necessarily experienced in coding.
5 Best Practices for Digital Marketers in 2012. Jonathan Gardner is director of communications at ad company Vibrant Media.
He has spent nearly two decades as an innovator at the nexus of media and technology, having worked in communications leadership roles and as a journalist around the world. The egg nog’s been drunk, the bells are done jingling, and the mistletoe has been taken down. It’s time to ring in the new year with resolutions that’ll make 2012 one to remember — online and off. All signs point to an exciting year, with the arrival of new (and inevitably covetable) Apple devices. The expanding digital industry is destined to affect what we discuss, buy and watch, who we friend, what we Like, and how we share — all year long.
Online Ad Spending to Surpass Print for First Time in 2012 [STUDY] For the first time in U.S. history, marketers are projected to spend more on online advertising than on advertising in print magazines and newspapers.
According to a study released Thursday by eMarketer, online advertising is expected to generate $39.5 billion in sales this year — a 23.3% increase from 2011 — compared to a sum of $33.8 billion on print. That's impressive growth, especially since 2011 also witnessed a 23% jump in online ad spending, according to eMarketer's calculations. Online ad revenues should continue to grow over the next half-decade, albeit at a more modest rate, as shown in the chart below. Total online ad investment is projected to hit $62 billion by that time. The forecast for print is foreboding. Spending on TV promises to be largely unaffected by growing online ad budgets, although the gap between the two is set to narrow significantly.
Image courtesy of iStockphoto, alikemalkarasu.