All Saints – Brand Profile « Stylelogue. The British Brand That Claims To Blend Music And Fashion Into A Potent Mix Of Desirable Clothing Expressing Both Individuality And Attitude All Saints is considered to be one of the hippest retailers on the British high street.
Selling men’s, women’s and children’s clothing as well as home furnishings, their name has become synonymous with cutting edge fashion for those in the know. Aiming towards a trendy, style aware niche with a target demographic of 18- 35, All Saints have adopted a unique approach to their marketing, retail and online strategies. Their vision as conveyed through their mission statement, “to create a brand that blends music and fashion into a potent formula of desirable clothing that expresses individuality and attitude” penetrates through their design decisions, social media strategy, store design and e-commerce. Their success is a result of their unique approach. Their retail design has become one of the most recognized on the British High Street. Blonde Redhead Are the Latest Band to Merge Music and Fashion With New AllSaints Collaboration. Late last week, Blonde Redhead released a new video for “Dripping,” the highlight of their ninth album from earlier this year, Barragán.
The clip was as effortlessly cool as anything the New York noise-pop band have put out in their 21-year career, but it also marked a first for the group: a collaboration with a fashion house. Though they’ve been performed live at Fashion Week runway shows and remain one of indie rock’s best-dressed acts, Blonde Redhead had never properly paired with a label before British ready-to-wear brand AllSaints produced and premiered the red-light clip for “Dripping” last week. The fashion industry has become a more prominent benefactor — rather than a mere supporter — of music in recent years, even for bands that have remained on independent labels for the entirety of their careers, like Blonde Redhead (they’re currently signed to 4AD). “I have actually been wearing their shoes and pants while performing this whole tour,” Pace says.
Blonde Redhead Are the Latest Band to Merge Music and Fashion With New AllSaints Collaboration. London Fashion Review - British Fashion Designers, Labels and Brands. View the latest All Saints Fashion collections Since its humble beginnings in 1994 as a wholesale menswear brand, All Saints has gone from strength to strength.
As at the start of 2011, the brand currently boasts 63 stand-alone stores and 47 concessions in many worldwide locations, selling menswear, womenswear, childrenswear, accessories and even homeware. However, it has not been all smooth sailing for the All Saints brand name. In 2010, the label was on the brink of failure after the collapse of two Icelandic banks, both of which had heavy financial investment in the brand.
However, All Saints Chairman Kevin Stanford battled with administrators and after intervention of the high court – managed to retain control. A brief history of the All Saints brand. In the relatively short period that All Saints has been trading, the label has had a meteoric rise from humble beginnings. A brief timeline of the label includes: How the All Saints Label was founded Inspiration for the brand name. All Saints – Brand Profile « Stylelogue.