Social Strategy
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Brand Autopsy: Sticking with MADE TO STICK
As I mentioned earlier , MADE TO STICK could be the breakthrough business book of 2007 for creatives, marketers, and anyone else responsible for communicating ideas and/or messages. ( Anyone else includes … writers, teachers, lawyers, salespeople, project managers, pastors, rabbis, etc.)Music Marketing [dot] com: Doing an Interview? Read This!
If you're going to do an interview, you'll have a better opportunity to get your message out if you provide the person interviewing you with two things...
Eight years after it was first published, Steven Pressfield’s The War of Art has sold significantly more copies this year than any year following its initial release. In industry where writers expect to lose money on their non-fiction books and to have their titles all but languish after the initial publishing push, this represents am incredible success story – one accomplished without a traditional marketing push, or a plug by Oprah (though it darn well deserves it, if you happen to be reading Ms.
The Psychological Principle Behind Marketing Success In a Networked World | Jeff Sexton Writes
Marketing starts with audience | Christopher S. Penn's Awaken Your Superhero
Unquestionably, having a good product is where you start in the big picture. If your writing is terrible, then no matter how good a marketer you are, you will not create a sustainable following that will buy everything you publish, from Tolstoyesque masterpieces to random scrawlings on a napkin. That said, once you have a solid product, you have to start marketing it, and marketing is all about building the audience that wants your product. As much as some folks like to say that numbers don’t matter, the unfortunate truth is that numbers do matter a great deal . I like to make the analogy that starting a marketing program is a lot like starting a fire.
Content, which is anything that informs, educates, or entertain online, is your business digital body language. The Internet changed how people find and read content. While it was helpful to have a strategy for publishing information about your business before the Web, people didn't necessarily track if what you gave them as brochures and papers was integrated with everything else.
Conversation Agent: Curating Information as Content Strategy
How to Create a Social Media Strategy: The Ignite Method | Ignite Social Media
One of the questions we get from serious brand marketers is exactly how does a company develop a social media strategy that drives business results. In December, I had a chance to consult with 7 companies throughout Australia over a fun-filled, but hectic line-up of meetings in Melbourne, Geelong and Sydney. And I shared with them a deck outlining how we do exactly that.
TIPS
Writing - Five Ways to Gain Attention the 'Write' Way : MarketingProfs Article
Imagine this headline in an ad for a low-cost mobile phone targeted at low-income consumers: "65000-color display will make your life as colorful as a rainbow and new sound technology will ensure clear sound." Does it work?
Social Media - The Four Essential Phases of Social Media Adoption : MarketingProfs Article
When discussing social media with business executives, I'm frequently reminded of the fable of the elephant and the blind men . In the story, six blind men, hearing that an elephant has been brought to their village (and having no idea what an elephant is), go to the village square to investigate. One feels the elephant's side and proclaims that an elephant is like a wall. A second, feeling one of the elephant's legs, says it is like a pillar. A third, touching the tusk, describes the animal as being like a solid pipe. Such statements reflect perceptions of "parts of the beast"—components (tools) of social media.
