Sticking with MADE TO STICK. Doing an Interview? Read This! If you're going to do an interview, you'll have a better opportunity to get your message out if you provide the person interviewing you with two things... 1. A list of "sample questions" to ask. Yeah, I know that's not your job, but make it your job and you'll have a much better interview experience. You'll get questions you want to be asked, questions you know the answer for, and questions that have answers that will help you further your career. Not doing this may get you a "boxers or briefs" interview, full of stupid questions, which will annoy you, won't get the fans the info they care about, and bascially be a huge waste of your time. 2. You have a certain way you want to introduced or written about, so let people know. Here is an example of a "bullet sheet" I got from Warner Brothers recording artist and hit songwriter Jason Reeves...
And here are the show notes from the episode of Music Business Radio I did with him... Notice any similarities? The Psychological Principle Behind Marketing Success In a Networked World | Jeff Sexton Writes. Eight years after it was first published, Steven Pressfield’s The War of Art has sold significantly more copies this year than any year following its initial release. In industry where writers expect to lose money on their non-fiction books and to have their titles all but languish after the initial publishing push, this represents am incredible success story – one accomplished without a traditional marketing push, or a plug by Oprah (though it darn well deserves it, if you happen to be reading Ms. Winfrey), or even a re-release from the publisher. How did Steve do it?
A few reasons come to mind, some more salient than others: 1) The book has proved itself a modern classic for its intended audience of writers and regularly makes appearances in Top 10 lists of books for writers. There’s nothing like solid content and great user experience to drive customer evangelization. OK, so the list hardly surprises, right? So how do you bridge the gap? 1. 2. Marketing starts with audience | Christopher S. Penn's Awaken Your Superhero. The Psychological Principle Behind Marketing Success In a Networked World | Jeff Sexton Writes. Curating Information as Content Strategy. Content, which is anything that informs, educates, or entertain online, is your business digital body language. The Internet changed how people find and read content. While it was helpful to have a strategy for publishing information about your business before the Web, people didn't necessarily track if what you gave them as brochures and papers was integrated with everything else.
Online, it's easier to see all of the different outputs of an organization side by side -- and to notice whether they connect the dots, or if they seem to come from separate businesses. It is more attractive to buy from a business that has its act together. Why content is important On the Web, people trade attention for good, useful content. There are still companies that struggle with the idea of becoming content producers, and thus have not yet formulated a content strategy.
Some organizations are affected by the sprawling issue when it comes to content. Content and community.
Writing - Five Ways to Gain Attention the 'Write' Way. Imagine this headline in an ad for a low-cost mobile phone targeted at low-income consumers: "65000-color display will make your life as colorful as a rainbow and new sound technology will ensure clear sound. " Does it work? Or, consider this: a software product requirement document for adding new features reads, in part, "The users should be able to collaborate while using the product. " Does that requirement specifically convey what needs to be developed?
Unfortunately, the answer to both questions is No. What is common in both examples is that they are part of a marketing effort for the respective products. Now, imagine this headline in the case of the first example: "Cool colors, clear calls! " And consider this alternative to the second example: "Users should be able to share the tasks in the application and work, comment, and act as a team on them. " Marketing, in simple terms, is communication about and among business, product, customer, and customer service. 1. 2. 3. 4. 5. How to Create a Rock Solid Social Media Strategy for 2011 : Karim Gargum - Online Marketing Expert. Coming soon: Another fine website hosted by WebFaction . If you are the owner of this website and weren’t expecting to see this message, here are some potential causes and solutions: You recently created a new website record, but opened the URL before your changes were activated in the web server and DNS configuration.
Wait a moment and refresh. You created a new website record without the current subdomain (for example, www ). You added a new domain in the control panel but didn’t create a site record to link it with an application. Your website record is set for HTTPS , but you visited a HTTP URL (or vice-versa). You tried to access your website by IP address. There is a problem with your account. For more details, please see Error: Site not configured . WebFaction provides modern hosting with friendly customer support. The Four Essential Phases of Social Media Adoption. When discussing social media with business executives, I'm frequently reminded of the fable of the elephant and the blind men. In the story, six blind men, hearing that an elephant has been brought to their village (and having no idea what an elephant is), go to the village square to investigate.
One feels the elephant's side and proclaims that an elephant is like a wall. A second, feeling one of the elephant's legs, says it is like a pillar. A third, touching the tusk, describes the animal as being like a solid pipe. Although each man's description was accurate, each perceived only part of the elephant; none had a perspective of the entire beast. It's the same with many business executives and their views of social media: "Social media? Such statements reflect perceptions of "parts of the beast"—components (tools) of social media. Here is a four-phase adoption model designed to reveal the entire elephant that is social media. Phase I: Observation Phase II: Preparation Phase IV: Integration.