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The most energetic and memorable presentation of the entire SxSW conference was without a doubt Gary Vaynerchuk’s “The Thank You Economy” keynote.
Content, which is anything that informs, educates, or entertain online, is your business digital body language. The Internet changed how people find and read content. While it was helpful to have a strategy for publishing information about your business before the Web, people didn't necessarily track if what you gave them as brochures and papers was integrated with everything else.
I'm a writer.
Getting a mention on a major online news site is a boon, there is little doubt about that, but research from Stanford University suggests blogs have more influence in the long run. The study, reported on by the NY Times, found that content from news agencies "tended to spike and gain the most attention immediately" whereas news picked up and covered by bloggers "often experienced several peaks or rebounds in popularity as time wore on". The reason for the longevity of news picked up by bloggers is simple - they usually have a targeted audience.
So your product is built, your site is set up, and you’re ready to let the world know about it. The next step used to be pretty straightforward. Write a press release, and pump it out to wire services and the journalists you’re able to reach.
"Email is used by most B2B marketers for a variety of purposes—many of which are executed distinctly, sometimes without visibility across the organization," writes Ardath Albee at Marketing Interactions. "There's brand awareness, lead generation, customer retention and loyalty, driving Web traffic, promoting sharing with colleagues and on social networks, lead nurturing, newsletters and more."
A guest post by John Haydon of Inbound Zombie .
Commenting on a recent post , BNET reader craigpanza insisted that "business is war."
Guerrilla to Genius: 300+ Creative Advertising Campaigns
Best Buy On features informational videos and tech news reports; segments will play on the electronics chain's 145,000 in-store TV screens. By Matt Wilson | Posted: January 24, 2011
Twitter has become part of popular culture and is not going away anytime soon, but the general public still doesn’t get it.
We live in one of the most exciting times in the world’s history where you can build a personal brand faster and broader than anyone has even imagined.
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Long-form content is a core element of building valuable marketing offers . That is why ebooks present a terrific opportunity for generating buzz online and drawing leads.