Nay-Sayers vs. The Thank You Economy. The most energetic and memorable presentation of the entire SxSW conference was without a doubt Gary Vaynerchuk’s “The Thank You Economy” keynote. Gary put into context how much media is created in our current world. Quoting Eric Schmidt, Gary said that we create as much content in 48 hours as in all the content created up to 2003 combined. That, according to him, is the battleground. “The Thank You Economy” philosophy is simple – care. Don’t pretend to care, or simply do things that make it look like you care. Really care. Interact in a Human Way Treat your customers like real people. Anytime you have a problem with a flight we get upset. Treating customers like human beings, especially when something goes wrong, can change your relationship forever.
Don’t Try to Close Too Fast The problem with most companies who approach social media is that they try to close too quickly. When Gary started using Twitter he went to Twitter Search, then Summize, and searched for different wine varietals. Transpersonal Psychology. Transpersonal Psychology: Psychology and Spirituality. Curating Information as Content Strategy. Content, which is anything that informs, educates, or entertain online, is your business digital body language. The Internet changed how people find and read content. While it was helpful to have a strategy for publishing information about your business before the Web, people didn't necessarily track if what you gave them as brochures and papers was integrated with everything else. Online, it's easier to see all of the different outputs of an organization side by side -- and to notice whether they connect the dots, or if they seem to come from separate businesses.
It is more attractive to buy from a business that has its act together. Why content is important On the Web, people trade attention for good, useful content. There are still companies that struggle with the idea of becoming content producers, and thus have not yet formulated a content strategy. Some organizations are affected by the sprawling issue when it comes to content. Content and community. Bridging the Content Gap. I'm a writer. I enjoy the creation process through this medium, even though -- and you probably wouldn't know -- posts just don't come out of me fully formed.
I spend considerable time reviewing what I compose, researching information for it, and asking myself the "why" question. Because being consistent and useful at the same time is a balancing act of output and outcomes. One is information you share, the other is feedback you receive -- to varying degrees of articulate and helpful. Both are affected by motivation. A strategy helps you get motivated to make a plan, and stay motivated to execute it. You should have a blog is not a strategy What happens when everyone is getting the advice they should have blogs and online outposts stuffed with keywords?
By the way, you have no idea how many people have Google Alerts on "link building". You should be ashamed of yourself if that's the advice you provide. Just because it's free, it doesn't mean it's for you How do you bridge the content gap? Blog posts wield more influence over time - Blogs & Content. Getting a mention on a major online news site is a boon, there is little doubt about that, but research from Stanford University suggests blogs have more influence in the long run. The study, reported on by the NY Times, found that content from news agencies "tended to spike and gain the most attention immediately" whereas news picked up and covered by bloggers "often experienced several peaks or rebounds in popularity as time wore on".
The reason for the longevity of news picked up by bloggers is simple - they usually have a targeted audience. While their readerships may not be as large as mainstream publications, those audiences are generally more engaged and more likely to spend time discussing an article. Traffic from news covered in mainstream publications starts with a bang but, out of the millions of people who might read the article, the majority won't be the right fit and traffic levels tend to fall off rapidly. Tags: bloggers, blogs, news inShare. Bloggers or Press, Who Should You Pitch? So your product is built, your site is set up, and you’re ready to let the world know about it. The next step used to be pretty straightforward. Write a press release, and pump it out to wire services and the journalists you’re able to reach.
Today, it’s not so straightforward. Should you turn to the mainstream publications like the New York Times? All these choices have their ups and downs. 1. Bloggers: Because there are so many different kinds of bloggers out there, you can find the ones that have a really targeted audience and are a good fit for your company. If you’re able to build up enough traction through blogs, there’s a good chance that mainstream publications will find out about it, and write about it as well. Keep in mind: With more focus comes less reach. Mainstream Media: They have a huge audience. Also, the same way great coverage on blogs can lead to mainstream coverage, great coverage on mainstream publication almost always results in bloggers covering you as well. 2. 3. 4.
Get to the Point: How Uncoordinated Emails Can Kill Off B2B Prospects. "Email is used by most B2B marketers for a variety of purposes—many of which are executed distinctly, sometimes without visibility across the organization," writes Ardath Albee at Marketing Interactions. "There's brand awareness, lead generation, customer retention and loyalty, driving Web traffic, promoting sharing with colleagues and on social networks, lead nurturing, newsletters and more. " But such broad usage of email can cause problems if departments don't coordinate their campaigns. For instance, Albee notes, you might unwittingly create a frequency nightmare like this: Your prospect receives a message from your carefully designed nurturing program. But she's also subscribed to a corporate newsletter that goes out the same day. A few days later, she gets information about a new product launch unrelated to your nurturing program's message.
Which is followed by an invitation to a webinar from your company's event manager. The Po! Source: Marketing Interactions. 3 ways to boost your curiosity and refresh your outlook. This is the time of year when the temptation to hibernate — physically and mentally — can hit hard. It’s so much easier to stick with familiar and comforting routines, to trundle along in the same old rut. I asked clinical psychologist and George Mason University scholar Todd Kashdan – author of Curious? Discover the Missing Ingredient to a Fulfilling Life (Buy it at Amazon, Barnes & Noble, Borders, or Indie Bound) — if he’d share some tips for how to refresh our personal and professional outlook. Here’s Todd’s advice, based on some of the research he’s done in his lab: “1.
. “2. . “3. 7 Tips for Writing a Killer Blog Post That Actually Gets Read. A guest post by John Haydon of Inbound Zombie. You’re smart enough to decide within a few seconds if you’re getting what you need from this post. And it’s my job to keep you here so that you can at least get to the first subheading. If my stopwatch is correct, it took you approximately 7 seconds to get to this point. And in order to keep you here, I have to combat a host of reasons for you to go elsewhere: You're not finding what you want, and searching for it on Google might be a whole lot less painful than staying here.The web is an interactive medium that makes you feel that if you’re not clicking a link every few seconds, you’re not getting value from it.You might be reading this post on an iPhone, which severely limits what you can view at any moment.The dings of real-time web notifications are calling you even now.
How to Get Visitors to Read Your Entire Post This may be obvious, but the best way to get people to read your posts is to get them to stick around for seven more seconds. Debunking the Myth that Business is “War” | BNET. Guerrilla to Genius: 300+ Creative Advertising Campaigns. Guerrilla to Genius: 300+ Creative Advertising Campaigns Article by Jill, filed under Guerilla Ads & Marketing in the Design category. We see advertisements every day, but few of them are creative or shocking enough to make us stop and take notice. These brilliant campaigns not only look impressive, but also grab the viewer’s attention long enough to let the message sink in. While you might not care about the product or cause being advertised in these ads, it’s hard to deny the genius involved with designing something so eye-catching. 100+ Unique Uses of Traditional Advertising Media One of the most difficult challenges an advertiser faces is getting someone to pay attention to something they see every day. 16 Creative Billboards (and 15 More, and Yet 18 More): There are those that see billboards as distracting obstructions in city skylines and there are those that see potential greatness in these sky-high blank slates.
Over 100 Great Guerrilla Marketing Movements. Best Buy parlays its tech expertise into a video network. 10 reasons to use Twitter before your competitors. Twitter has become part of popular culture and is not going away anytime soon, but the general public still doesn’t get it. A contact of mine on Twitter and author of the “New Rules of Marketing and PR,” David Merman Scott, was having Christmas dinner with his brother Peter, who said he was skeptical about Twitter. David, at dinner, tweeted the following question to his followers. “My brother Peter doesn’t understand Twitter. It’s weird – who cares what you do? Can you guys please explain please!!” In seconds, replies started coming in; within 10 minutes, he had 50 responses from all over the world. “Its a search engine for life. The reality is that until you use Twitter you will not understand its power to provide a rich kaleidoscope of news, people, connections, content, videos and images in real time in your niche and industry.
So what are 10 reasons to use Twitter? 1. Twitter is full of communities that share in real time. 2. 3. 4. 5. Jeffbullas. We live in one of the most exciting times in the world’s history where you can build a personal brand faster and broader than anyone has even imagined. Most people are underestimating the reach and power of the internet that has really only been available for barely 15 years. Facebook marketing is less than 2 years old and YouTube and Twitter have only been in existence for a few years. The previous generation built their personal brands on televison, radio, magazines and newspapers. You now have the opportunity to build a personal brand utilizing the power and leverage of social media and blogs that can accelerate the process. The potential of the web is still evolving and will continue to surprise us as it continues to grow and challenge established thinking and disrupt business models. So what are 23 steps to build your personal brand in a digital world?
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 615inShare. WTF...Still No Blog? : Karim Gargum - Online Marketing Expert. Coming soon: Another fine website hosted by WebFaction . If you are the owner of this website and weren’t expecting to see this message, here are some potential causes and solutions: You recently created a new website record, but opened the URL before your changes were activated in the web server and DNS configuration.
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You tried to access your website by IP address. There is a problem with your account. For more details, please see Error: Site not configured . WebFaction provides modern hosting with friendly customer support. Eight Ways to Create Enough Video Content to Last 18 Months. If you're a B2B marketer, churning out awesome content in the form of whitepapers, articles, case studies, and the like is good—but you're going to need more if you want people to keep paying attention.
Today's audiences love watching online video. Studies show that online video improves email click-through rates, sales conversions, and search engine rankings; it's no wonder marketers are funneling more budget dollars into this tantalizing medium. So what's a B2B marketer to do to capitalize on all the video love? Start producing more video content.
But where's all this new video content supposed to come from? Don't worry, just take a look at the following list of content sources that are right underneath your nose. 1. Online video has just begun to boom, which means you have a golden opportunity to take content you've already created, update it, and release it in video format. Innovating with video gives you a second chance to showcase content that few may have ever seen. 2. 3. 4. 5. 6. How Do You Write an Ebook? [Marketing Cast] Long-form content is a core element of building valuable marketing offers . That is why ebooks present a terrific opportunity for generating buzz online and drawing leads. In this episode of the Weekly Marketing Cast, David Meerman Scott talks about how marketers should go about writing an ebook. Don’t Write about Your Product The most important thing about writing an ebook , David notes, is that you should focus on the people you want to reach, not your product or what you have to offer.
Try to understand what challenges your audience is facing and figure out a way to address these problems. Create a Topic that Solves a Problem In finding a topic to tackle, focus on a question that your target audience is often asking or a challenge that they often encounter. Leave Your Comfort Zone “Before you even begin to write it, get out of your office, get up from your really comfortable chair,” says David. What is the most successful ebook you have launched and how did you go about writing it? Do You Have The Commitment Of A Black Belt Leader? Six Keys to Being Excellent at Anything - Tony Schwartz. By Tony Schwartz | 2:21 PM August 24, 2010 I’ve been playing tennis for nearly five decades. I love the game and I hit the ball well, but I’m far from the player I wish I were. I’ve been thinking about this a lot the past couple of weeks, because I’ve taken the opportunity, for the first time in many years, to play tennis nearly every day. My game has gotten progressively stronger.
And almost certainly could be, even though I’m 58 years old. During the past year, I’ve read no fewer than five books — and a raft of scientific research — which powerfully challenge that assumption (see below for a list). We’ve found, in our work with executives at dozens of organizations, that it’s possible to build any given skill or capacity in the same systematic way we do a muscle: push past your comfort zone, and then rest.
Like everyone who studies performance, I’m indebted to the extraordinary Anders Ericsson, arguably the world’s leading researcher into high performance. Pursue what you love.