BIZ
biz_Vids
The Inbound Marketing Calculator Tool provides you with an estimate on the number of new customers you need each month along with the number of website visitors and leads to reach your monthly revenue goals. As you enter your information on the left, the calculator automatically updates your results on the right Hover over the tool tips (?) for help determining your inputs. Now what? Now that you've figured out how much monthly inbound traffic (visitors) and leads you need, how will you achieve these goals?
Inbound Marketing Calculator Tool | A Web Page Widget
The following is a guest post from Greg Elwell, owner of B2B Inbound , an inbound marketing agency for B2B companies. Are you less than 100% satisfied with what you’re getting out of your Web site in terms of business value? Perhaps you’re thinking of re-designing, migrating or re-building your site to a new, more powerful platform? Or, maybe you’ve come up with a brand new business or product idea and you can’t wait to get started, hire a design firm and begin generating brand awareness? But before you start evaluating technologies, service providers, design or re-design firms be sure you put first things first. And that means getting into an inbound marketing mindset.
How to Cultivate an Inbound Marketing Mindset
Hard economic lessons for news
I’m working on a talk that I hope will become the canonical link to my essential message about the business rules and realities of news. I continue to be astonished at the economic naiveté I hear in discussions of the business of news. (Look at this comment thread and and this one.) Here is my answer, the basis of a talk — to be delivered in tweets, in the model of John Paton — and a lesson for my classes. Work in progress.
Seven Principles for Social Success and the Companies Already Getting Them Right
In this article, you'll learn... Why you should build your own Social Nation Seven key rules to developing a social media strategy at your company Let's face it: The business world is changing.
5 Reasons Why You Should Transform Your Marketing Agency—NOW!
This blog post is part of HubSpot's Marketing Transformation Week , April 4-8, 2011. At the end of 2010, HubSpot surveyed approximately 3,000 marketing agencies and consultants about the financial health of their businesses, as they registered for our free inbound marketing training series designed exclusively for agencies. What we found was not encouraging—variable cash flow, lack of new leads, difficulty signing new clients, and few (if any) sources of recurring revenue.