Ice cream shop out-‘fans’ S.F. Chronicle. The report yesterday that newspaper circulation declined another 5% in the latest reporting period got me thinking about ice cream for two reasons. First, anyone who loves newspapers would rather ruminate about rum raisin than the relentless, 20-year slide that has brought weekday circulation to less than 40 million copies today from an all-time high of 63.3 million as recently as 1984. Second, it reminded me that the folks following the tweets of my favorite ice cream shop in San Francisco – a quirky place called Humphry Slocombe – now vastly outnumber those who buy the San Francisco Chronicle on any given day of the week.
The shop, which produces such exotic flavors as prosciutto ice cream and beet sorbet, has 301,352 followers on Twitter vs. the 223,539 individuals who buy the print edition of the San Francisco Chronicle on an average weekday or the 10,639 people who follow the paper’s website on Twitter. Newspapers can be social media, too – even if they are printed on dead trees.
Twitter to Launch Free Real-time Analytics This Year: Tech News « Twitter plans to roll out a free real-time analytics dashboard in the fourth quarter, said Ross Hoffman of the company’s business development team at a conference yesterday. Hoffman said Twitter would start a phased rollout of the dashboard to show users information about how their tweets are spreading and who is influential in their network. WebTrends caught the remark in a session at the Sports Marketing 2.0 Summit and cornered Hoffman for further deets. If true, this has two larger implications: Twitter will not be charging for analytics, something execs have alluded to as a potential business model in the past.The impact may not only be the loss of a would-be Twitter business model, but also one for the startups currently offering analytics today. Radian6 dashboard Hoffman reportedly said Twitter would incorporate the technology it’s using to measure tweet “Resonance” for search results and other features.
Since December, Twitter has matured significantly. (Via ReadWriteWeb) Twitter follow stats, graphs and widgets | Twitter Counter. How to use Twitter for marketing. Twitter Journalism. MediaFunnel - Coordinate & Manage Your Social Media Presence. 7 Ways to Make News Sites More Social. Vadim Lavrusik is a digital media student at the Columbia University Graduate School of Journalism. He is @lavrusik on Twitter and blogs at Lavrusik.com. Journalism is supposed to be a conversation, but often news websites don’t provide the tools for that conversation to take place. Implementing social media tools and allowing readers to connect to the organization through Twitter, Facebook and other networks, can make it easier for users to engage with the news content and their community members. However, some fundamental tools that allow readers to share content through social media are not being utilized.
A recent study that looked at almost 200 newspapers and TV stations with Twitter accounts found that only a third offered readers a way to share a story link using Twitter, while 80 percent provided a Facebook sharing button. 1. 2. Another great way to make a site more social is by showcasing social media content. 3. Blogs have long known the value of live blogging events. 4. 5. 6. Fwix / Sacramento. The Twitalyzer for Tracking Influence and Measuring Success in Twitter. Twitalyzer's Data Use and Privacy Policy Twitalyzer makes use of publicly available data in all cases, regardless of source.
We rely on public Twitter streams, publicly available data from Klout, PeerIndex, and Rapleaf, and reserve the right to add other data from the public domain from time to time. We do not use direct messages or any other type of private information in any of our processing or reporting. Twitter Advertising : Sponsored Tweets. 101 for Business — A Special Guide. Twitter Proves Its Worth as a Killer App for Local Businesses - Advertising Age - Digital. Your Source For Cool Social Web 2.0 Tools & Applications.