Social commerce
< sean.obrien
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The last few days have seen the publication of three new social commerce reports, two entirely dedicated to the subject (both embedded/downloadable below), and one e-commerce report addressing social commerce (download link ). The first report is a university thesis from Pforzheim University’s Daniel Hoffman of SocialMedia-Blog.de (Daniel works with digital agency Syzygy ), and is entitled ’ Social Commerce and its Practical Implementation ‘. Unfortunately for non-German speakers, the report is in German – but it’s worth wrangling/mangling sections through Google Translate because there’s some smart content in there – including a useful social commerce bibliography.
