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Three New Social Commerce Reports [Downloads] Hoffman, Altimeter & ATG The last few days have seen the publication of three new social commerce reports, two entirely dedicated to the subject (both embedded/downloadable below), and one e-commerce report addressing social commerce (download link). The first report is a university thesis from Pforzheim University’s Daniel Hoffman of SocialMedia-Blog.de (Daniel works with digital agency Syzygy), and is entitled ’Social Commerce and its Practical Implementation‘. Unfortunately for non-German speakers, the report is in German – but it’s worth wrangling/mangling sections through Google Translate because there’s some smart content in there – including a useful social commerce bibliography. For a taster, read Daniel’s overview of the report in English. The second report is from Lora Cecere of the Altimeter group and is entitled :”Rise of Social Commerce: A Trail Guide for the Social Commerce Pioneer“.
Social Media & Ecommerce