SEO. Search Engine Optimization (SEO) - Webmaster Tools Help. What is an SEO? SEO is an acronym for "search engine optimization" or "search engine optimizer. " Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including: Review of your site content or structure Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript Content development Management of online business development campaigns Keyword research SEO training Expertise in specific markets and geographies.
Advertising with Google won't have any effect on your site's presence in our search results. Getting started If you run a small local business, you can probably do much of the work yourself. Choosing an SEO Precautions Helpful guidelines. Chicago SEO 101 Training for Small Business [PDF] by LinchpinSEO. SEO Guides, Articles & Overviews. SEO 101: the ranking of "site:website.com" results. One thing which many SEO’s tend to do is a search on site:website.com (for example on this site) within Google to see which pages are indexed by Google. It can give you a nice insight in how many pages are indexed and if there are any pages indexed you wouldn’t want to be there. Combined with a keyword you can also see which pages are ranking for that specific keyword. It can also help with determining if your titles and descriptions are right (as you can see I have some work to do).
If you do that search, you will get a list of pages indexed by Google. But how are those pages ranked? Why are they placed in that order? This was the question sent in to Google Webmasterhelp and answered by Matt Cutts. “Some version of Pagerank”. Google tries to surface those pages which are useful or interesting to the searchers. Bas van den Beld Bas van den Beld is a speaker, trainer and online marketing strategist. SEO 101, Part Two - Business Guides & Articles - Business.com. There is no such thing as a permanent SEO “fix” to magically send you to the top of the rankings for good. But here are some of the basics of Off-Page Optimization to look for when optimizing your site for the first time. Off-Page Factors 1. Links - If Content is King, then Links are Queen. Search engines look at links pointing to your site as verification that you are an important authority site.
It’s not just the quantity of links but the quality that counts. And, you want the links back to your site to use your keyword text in them. Press releases are also great for generating interest and backlinks, but take care and only submit press releases to sites like PRWeb when you really have news. Having a blog and RSS feed have an added advantage - an open door to the various social search sites. Submitting to trusted directories is also a good place to start. There’s no simple, easy one-step way to build links. 2. 3. 4. Whatever you do, don’t leave the site on autopilot. 5. SEO 101: How Google Works. Posted by Shelly Kramer on May 1, 2012 · 20 Comments As people and businesses now realize how important the web is for business today, understanding search engine optimization–we’ll call it “SEO 101”–and how Google works is pretty imperative. And there’s no shame in admitting that you kinda sorta think you know what SEO is all about, and why it matters, but that there’s probably more you could—and maybe should—learn.
If that describes you, this video, featuring Google’s head of web spam Matt Cutts, might be just what you need. How Does The Google Work, Anyway? In the below video, Cutts explains everything from how The Google (you know you laugh when I call it that) crawls, indexes and ranks sites and their content. He then dives into how PageRank is used and how Google crawls through timelines, looks at frequencies and priorities and indexes and filters within their databases. What’s Google’s Goal? Google’s overall goal is really pretty simple. Let’s Get to The Video Image courtesy of SEOmoz.
SEO 101 - Part 15: Everything You Need to Know About Linking. The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L'Oreal in New York. Most of the presentation is geared toward how to make a blog more search engine and user-friendly, however I will expand many of the concepts here to include tips and strategies for sites selling products or services across all industries. Links come in all different shapes and sizes. Some good, some bad, some are just there. In part 14 of this series we looked at the anatomy of a link, analyzing the different elements that make a link what it is.
There are a lot of things to consider when looking at the value of the link, many of which lie in the the value of the page or website doing the liking. But here we'll look at a slightly different value of link, in how it's linked between the two sites. There are three basic ways of linking between sites, One-way, reciprocal and multi-way. Reciprocal Links Low-Quality Reciprocal Links High-Quality Reciprocal Links Multi-Way Links.