privacy
< thoughts
< sean.obrien
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But as a German Green party politician, Malte Spitz, recently learned, we are already continually being tracked whether we volunteer to be or not. Cellphone companies do not typically divulge how much information they collect, so Mr. Spitz went to court to find out exactly what his cellphone company, Deutsche Telekom, knew about his whereabouts. The results were astounding. In a six-month period — from Aug 31, 2009, to Feb. 28, 2010, Deutsche Telekom had recorded and saved his longitude and latitude coordinates more than 35,000 times. It traced him from a train on the way to Erlangen at the start through to that last night, when he was home in Berlin.
DoubleVerify offers clients the industry’s first integrated privacy and ad verification solution through a integration with Evidon, the top privacy control provider in the marketplace. The integration allows for clients to leverage both Evidon’s InForm platform for in-ad notice to demonstrate compliance while also utilizing DoubleVerify’s best-in-class verification and measurement solutions. All of this is offered with a seamless “One-Tag” integration which streamlines agency and advertiser workflow while increasing adoption of compliance with the US Self-Regulatory Program and the EU ePrivacy Directive. For more information and how to get started with this solution, please visit www.evidon.com . <p style="text-align:right;color:#A8A8A8"></p>