Nudges
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Badgeville
"By adding deep social functionality to the fast-growing gamification industry, Badgeville transcends multiple technologies that will only continue to grow in significance and that are the heart of the modern web experience."Print Your Own Version of SCVNGR's Game Mechanics Flash Cards
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The Nudge blog sat down (electronically) with John Kenny, Senior Vice President of Strategic Planning in Draftfcb’s Chicago office, to explore whether behavioral economics is just a fad in marketing or a legitimate tool to help the industry perform better. Starting with the Institute of Decision Making , Draftfcb has been one of the leaders in thinking about how to incorporate the discipline of behavioral economics with the practice, and business, of modern advertising and marketing. Recently, Kenny has put together a set of video lessons that serve as a guide to using behavioral economics in their work.
Nudge blog · Improving Decisions About Health, Wealth, and Happiness
SCVNGR’s Secret Game Mechanics Playdeck
Some companies keep a playbook of product tips, tricks and trade secrets.