Fourth Source How to Write a Social Media Report: 4 Key Steps. As consumer social media use has proliferated, so too has the number of businesses trying to take advantage of the channel. Many do so under the limited belief that social media is just another great channel with which to communicate with their target audience. What these companies are failing to see however is the huge potential offered by these channels as a source of data. Far from being just a communications channel, social media, when analysed properly, can give companies real, actionable insights for their business. Social media monitoring has become an important part of not only understanding consumers’ behaviour, thoughts and ideas, but gaining insight into established and emerging markets through how people are discussing a certain topic or brand online. Often however, the type and amount of data made available through social media monitoring can feel overwhelming, so how do you make it actionable and relevant?
Step 1 – Starting Out When: What date range do you want to look at? 7 Social Media Rules For Brands In 2013. 2012 was a big year for social media. Facebook officially took over the world, Twitter collectively told the world they didn't want to play anymore by locking up their API, and Pinterest made everybody with time to kill happy by sucking them into a near endless supply of beautiful food imagery and cat pictures. 2012 was also, quite possibly, the most irritating year of social media to date, particularly in the “social media for brands” department—including gems such as offering a 20% coupon to help the victims of Hurricane Sandy deal with their “boredom,” epic #McDStories (who didn’t see that coming?) , and hijacked hashtags. Come on, guys. Now that it is officially 2013 and we’ve all had a few days to let the last bits of 2012 wash over us, we can effectively identify some of the most epic social media fails of all time. 1. Keep your accounts separate. Sign up for a brand-only account. 2.
Twitter hashtags are great. Imagine you're face to face with your customers. 4. 5. 6. 7. Super Bowl blackout turns into viral gold for Oreo - Related Stories - Word of Mouth Marketing SmartBrief. Skip to main content Browse All Briefs by Topic Super Bowl blackout turns into viral gold for Oreo Forward to a friend 02/4/2013 | BuzzFeed Oreo took advantage of the Super Bowl's third-quarter blackout, sharing an image on Twitter captioned with the words "You can still dunk in the dark" that was retweeted thousands of times.
View Full Article in: BuzzFeed Media | Marketing | Food & Beverage | Food Manufacturing | Advertising | Business | Small Business Published in Briefs: [ + 2 more] SmartBrief Job Listings for Media View More Job Openings ©2014 SmartBrief. Going Where the Customers Want Us - @REI #giftpicks. In person, passion and enthusiasm is judged by voice, tone, excitement, actions, and facial expressions. Online, demonstrating all five can be difficult to say the least. REI decided to change that with their recent @REI #giftpicks campaign. To put it lightly, REI loves the outdoors and should you walk into any store nationwide, this sentiment would be well represented. This past holiday season, they wanted to bring their deep knowledge and enthusiasm about the outdoors to the online medium. As a result, they created the #giftpicks project. Over the course of one week, the REI social and video teams answered 90 questions from their avid fans and created individualized YouTube videos for each user.
In other words, they went and targeted over 90 videos in one week. Angela LoSasso, director of customer acquisition and advertising at REI, said her team had many goals for the project, but one insight stood out. “We realized that something like this is possible,” Sutherland said. What is Content Marketing? | Communicate with Customers Without Selling. Useful content should be at the core of your marketing Consumers have shut off the traditional world of marketing. They own a DVR to skip television advertising, often ignore magazine advertising, and now have become so adept at online “surfing” that they can take in online information without a care for banners or buttons (making them irrelevant). Smart marketers understand that traditional marketing is becoming less and less effective by the minute, and that there has to be a better way. Enter content marketing. But what exactly is content marketing? Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. And they do. Being Digital. Deploying Volunteer Marketing Armies with Internal Social Media Brian Solis. InShare306 Guest post by Jay Baer and Amber Naslund, inspired by their new book The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social. To harvest all of the interesting and important happenings around your company, create an internal social media system. No one person in your company knows everything. Whether you’re a small organization or a multinational corporation, there are successes and failures, special moments, and stories occurring and being created every minute of every day.
Powering your external engagement efforts with an internal social media program helps you collect and distribute as much of that information as possible. This internal news wire enables employees to co-create a living history of the organization, and that helps shape the proactive messaging you’ll distribute across the social web. It also provides the alert and action infrastructure necessary if the company needs to mobilize instantly in an urgent, real-time scenario.