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5 Ways to Speed Up Your Site. Speed kills.

5 Ways to Speed Up Your Site

But on the Internet, death comes at the hands of a slow-loading page, not a speeding car. Even mighty Google is using site speed as a signal in its search algorithm, and studies have shown that just a fraction of a delay can kill your conversion rate. And that’s just on a normal day. Best Practices for Speeding Up Your Web Site.

The Exceptional Performance team has identified a number of best practices for making web pages fast.

Best Practices for Speeding Up Your Web Site

The list includes 35 best practices divided into 7 categories. Minimize HTTP Requests tag: content 80% of the end-user response time is spent on the front-end. Most of this time is tied up in downloading all the components in the page: images, stylesheets, scripts, Flash, etc. One way to reduce the number of components in the page is to simplify the page's design. Guidelines for Writing a Good About Page. The About page—just about every single website has one.

Guidelines for Writing a Good About Page

The About page is where site users go to learn more about the site they’re on. If you want to convert visitors to users, capture opportunities to work with people, and give your regular users a deeper appreciation of what your site does, a well written About page is your ticket. The About Page’s Mission. 12 of the Best About Us Pages on the Internet. Last Update August 7th, 2014 Something that I have wanted to do for a long time is take a look at the web’s best About Us pages.

12 of the Best About Us Pages on the Internet

Why? Because a good About Us page is very hard to come by. Normally they are a boring, self-serving mix of me me me and us us us. 8 Quick Tips for Writing Bullet Points People Actually Want to Read. Recapping the 5 Keys to Brand Discovery. Last week, the Paid Discovery team hosted the “5 Keys to Brand Discovery” webinar.

Recapping the 5 Keys to Brand Discovery

Nearly 200 tweets rocked out for our hashtag #BrandDisco along the way! We understand not everybody could make it out to talk shop, so we have included an overview of what was discussed, in hopes of stirring up some thoughts on how to make the Internet a more brand friendly (and not annoying) space. You can find a recap of the presentation, highlighting the various strategies of creation, design and distribution to reach optimal discovery through SlideShare. Overall, our key points highlighted: HOWTO: Get traffic to your website the right way. There are thousands of sites out there that will sell you hits to your website.

The big ones you may know are Google, and Overture etc. However, these are mostly overpriced as they work on a bidding system where you bid against others on keywords. For example, if you type "Christian Web Hosting" on Google you get all those links on the right and the top. These are paid advertising links. Every time you click a link, the advertiser pays ... up to $50.00 for a click! Then you get the smaller advertisers. Examples of this kind of advertising include those who sell you paid niche market indices, pop-under ads, pop-up ads, pay per click ads, banner adds and redirected traffic. Niche market indices There are several Christian sites -- big and small -- offering this kind of advertising for a price. Pay per click Pay per month/year etc. Eight Easy Backlinks from Social Media Profiles. Link-building is one of the most important activities you can do to maximize search engine optimization (SEO) for your website; it’s also one of the most daunting.

Eight Easy Backlinks from Social Media Profiles

Luckily, there are dozens of sites you’re likely already familiar with that can get you started. These sites provide dofollow links – also called backlinks – which incorporate HTML markup that informs the search engines to follow the destination inside the link. With the ability to influence the target page’s PageRank, dofollow links require minimal effort and, for the most part, are under your control.

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eCommerce. Drupal Modules. How to Make the Best Use of An Email Signature. So many times email signatures are an afterthought and not really looked at as an opportunity to sell.

How to Make the Best Use of An Email Signature

What I mean by “email signature” is the signature you put at the bottom of your person-to-person emails, not on your email marketing campaigns (although you can use signatures for that as well!) And I don’t only mean your own email signature, I mean the email signatures of all of your employees as well, especially if you’re sending out a lot of customer service related emails. First things first, you’ve got to make sure that there are standard pieces of information your employees include when they’re representing your business. Name, company name, address and phone number.Twitter and Facebook links and encourage people to follow you.Website and blog address.

12 Steps to a Better Landing Page – Infographic. Loved the latest YouMoz post on SEOmoz by Oli Gardner (Co-Founder of who combines 2 of our favorite topics together: Infographics and Landing Pages.

12 Steps to a Better Landing Page – Infographic

Oli provides a 12 step infographic detailing how to rehab your landing pages. Landing page tips and infographic below: The Five Elements Your Website Must Have, No Matter What. How it works. Font Image Generator - Create images from text.