Include. Smashing Magazine. An alternative approach to personas. Better UX: The estimated time to read this article is 2 minutes I am a visual person, so when I’m working on a site I find it incredibly useful to picture the person I’m designing for.
That is where personas come in. They make the user real and that to me is invaluable. That said, some personas can get a bit wordy for me. That is why I fell in love with this alternative approach to personas. I am not suggesting these personas replace more detailed versions, as the additional information they provide is invaluable. So what do you think? User scenarios – a powerful tool for higher conversion rates » Storytella. What would you call the story of a user who wants to perform a task and fails?
Some call it user scenarios but for me they are best describes as “situationas”. Situationas (or user scenarios) are stories that express user needs in a context. Whereas personas are focused on characteristics of users, situationas focuses on characteristics of user situations. It consists of three integral parts: Who needs to do what and how well they are performing it today. The situationa of Lisa below tells you nothing about who she is married to, what her interests are or where she lives. Lisa needs to place reviews on remaining studentsLisa is in a hurry when she logs on to the school web. Situationas can be effective when: You need to visualize and explain why and where your website isn’t meeting your users goalsYou or other members of your team need to decide how to improve your website in a way that increases conversion rate “Why are we placing an icon here?”
Which case would you rather solve? 30 University Website Designs. Universities, from being temples of education, have now transformed into brand names.
A university, now, is not merely responsible for imparting learning facilities to the students but it has to make a conscious effort to build a reputation in the education market. Yes, education is a big market and students go for only the best as they are making a future investment when they choose a particular university for completing their higher education. Therefore, universities are trying their best to attract the best of minds to their portals and this is where the online portals i.e. the university websites play a decisive role.
Now a days students resort to the internet for any kind of information that they want. Hence, the online presence matters a lot and it must be presented in such a way that the institution shines at its best. Advertisement Voila! Biola Elegant The light shaded colors and the neatly arranged information on the Nerbaska Wesleyan University have a sober appearance. UTHealth. The Human Touch: Building User Relationships and Trust In Web Design. May 04 2012 When creating websites you have to consider a great deal of aspects such as usability, visual-appeal, the technical side, and last but not least, brand building.
Many successful and profitable businesses have been tackled this brand building with user-centric website design. They do this for different reasons, but the one that tends to draw most brands in this direction, is the way it often helps build a relationship with their users. There are several ways that one can go about building user relationships and trust through web design, and putting a face with the design is one that, when done well, can score a lot of points for you and your brand. To add that personal element to your brand, your website can be one of your brand’s most effective weapons. Below is a list that is filled with great examples of people making their website designs not only visually appealing, but also trustworthy by adding the human touch. The Human Touch 1. 2. 3. 4. 5. 6. 7.