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Why Content Curation Could be the Best Marketing Idea in 2011 Posted by Greg Elwell on Tue, Jan 04, 2011 It's widely accepted that creating compelling and relevant content and publishing it on a consistent basis can lead to a bevy of benefits for the digital marketer.
Steven Rosenbaum is a curator, author, filmmaker and entrepreneur. He is the CEO of Magnify.net , a real-time video curation engine for publishers, brands, and websites. His book Curation Nation is slated to be published this spring by McGrawHill Business. As the volume of content swirling around the web continues to grow, we're finding ourselves drowning in a deluge of data.
The Clip Report: An eBook on the Future of Media In the early 1990s when I began my career in PR there were clip reports. These were physical books that contained press clips. It seems downright archaic now but that’s how I learned about the press - by cutting, pasting up and photocopying clippings.
At the start of every year, it’s fun to think about what's next. However, for the creative professional community, considering the future is not just a casual exercise. It's a necessity.
The discussion surrounding the merits of so-called web aggregators went to another level this week as some Internet heavies weighed in on the debate We first discussed the nature of content curation in piece entitled: Creating order out of aggregation . This provides some useful background on this debate. The pressures on the mainstream media are acute.
Curation is becoming an increasingly important term and for good reason: the online world is increasingly messy, muddled and full of blind alleys. Search used to be the best way to navigate online but today it is only one part of an Internet user's dashboard. Finding things is fine if you know what to look for, but search is increasingly less effective in judging the quality of links, or putting those links into a context. Blekko , the recently launched search engine tries to provide a context for search terms but it's still not curation but aggregation So what is curation?