Why Content Curation Could be the Best Marketing Idea in 2011. Why Content Curation Could be the Best Marketing Idea in 2011 Posted by Greg Elwell on Tue, Jan 04, 2011 It's widely accepted that creating compelling and relevant content and publishing it on a consistent basis can lead to a bevy of benefits for the digital marketer. Namely, increased traffic, links, SEO authority, leads, thought leadership status and sales growth. "Content is King," we hear. How do marketers deal with the mantra of creating more and more content? 9 in 10 B2B organizations market with content51% report they plan to increase spending on content marketingMore than a quarter of their marketing budget, on average is spent on content marketing With modern web technologies everyone can be a content creator and publisher. For companies who are content creators and publishers, it's getting increasingly more challenging to get found - to rise to the top of search.
"It's a well-known fact that the game has changed forever when it comes to interacting with customers and prospects. 4 Promising Curation Tools That Help Make Sense of the Web. Steven Rosenbaum is a curator, author, filmmaker and entrepreneur. He is the CEO of Magnify.net, a real-time video curation engine for publishers, brands, and websites. His book Curation Nation is slated to be published this spring by McGrawHill Business. As the volume of content swirling around the web continues to grow, we're finding ourselves drowning in a deluge of data. Where is the relevant material? Where are the best columns and content offerings? How can we balance the need for timely, relevant information with reasonable limits of our ability to find, sort, fact check and validate information?
The solution on the horizon is curation. In the past 90 days alone, there has been an explosion of new software offerings that are the early leaders in the curation tools category. 1. Storify co-founder Burt Herman worked as a reporter for the Associated Press during a 12-year career, six of those in news management as a bureau chief and supervising correspondent. 2. 3. 4. Conclusion. Content Is No Longer King: Curation Is King. Micro Persuasion: The Digital Curator in Your Future. The Clip Report: An eBook on the Future of Media In the early 1990s when I began my career in PR there were clip reports.
These were physical books that contained press clips. It seems downright archaic now but that’s how I learned about the press - by cutting, pasting up and photocopying clippings. My fascination with the media never abated. Today my role is to form insights into how the entire overlapped media landscape - the pros, social channels, and corporate content - is rapidly evolving and to help Edelman clients turn these learnings into actionable strategies. Today I am re-launching my Tumblr site with a new name, a new focus and a new format. It all kicks off today with a 15-page installment of The Clip Report. Shaping the Future: 7 Predictions for the Creative Community. At the start of every year, it’s fun to think about what's next.
However, for the creative professional community, considering the future is not just a casual exercise. It's a necessity. The creative industries are rapidly changing, as is the way we manage our own creative careers. Do you rely on the web for inspiration, feedback, or any other part of your creative process? Do you rely on online networks or websites as a source of new customers, clients, or collaborations?
Are you involved in the worlds of advertising, design, fine art, or any other industry that ultimately relies on matching the right creative talent with the best opportunities? If you answered yes, get ready. Thoughts on the Road Ahead for Creative Professionals In recent years, I believe that technology has been a little reckless with creative professionals. But my team and I at Behance see the tide turning. 1. In the past, resources for finding and managing top talent were extremely limited. 2. 3. 4. 5. 6. 7.
Curation Nation: Where Curation Matters Most. Content vs. Aggregation vs. Curation Abnormal Returns. The discussion surrounding the merits of so-called web aggregators went to another level this week as some Internet heavies weighed in on the debate We first discussed the nature of content curation in piece entitled: Creating order out of aggregation. This provides some useful background on this debate. The pressures on the mainstream media are acute. When a site like the Huffington Post, according to Mediaite, passes the likes of the WSJ and Washington Post in the number of readers it is inevitable there will be some sort of backlash. The pressure to perform is not limited to these mainstream media. Since the debate over content vs. aggregation usually resides in the mainstream media the breakdown of players is typically pretty simplistic: Content creators=good;Aggregrators=bad;Curators=somewhere in between.
Fortunately, or unfortunately depending on how you look at the issues involved, the debate is much more complex than that. So, is curation a business or a hobby? Curation versus aggregation represents human web versus machine web... Curation is becoming an increasingly important term and for good reason: the online world is increasingly messy, muddled and full of blind alleys. Search used to be the best way to navigate online but today it is only one part of an Internet user's dashboard. Finding things is fine if you know what to look for, but search is increasingly less effective in judging the quality of links, or putting those links into a context. Blekko, the recently launched search engine tries to provide a context for search terms but it's still not curation but aggregation So what is curation? Here is my definition: Curation is a person or persons, engaged in the act of choosing and presenting things related to a specific topic and context.
An example of curation: the San Francisco De Young museum is exhibiting post-impressionist masterpieces from the Musée d'Orsay's permanent collection. Aggregation is the collection of as many things that can be found related to a topic. - Pearltrees is sharable and embeddable.